International and Social Media Marketing – MBA 4th Sem PTU by Prof. Tarun Talwar (Thakur Publications) is a comprehensive guide tailored for MBA Semester IV students under PTU. Covering key topics like global marketing strategies, EXIM policies, and social media marketing, this book blends theory with practical case studies. It includes model papers for exam preparation, making it an essential resource for mastering international and digital marketing. Ideal for students, educators, and professionals, this book ensures a strong conceptual foundation while keeping up with industry trends.
Yes, the book strictly follows the PTU MBA 925-18 syllabus, covering all units and topics as prescribed by the university.
Yes, it includes real-world case studies to help students apply theoretical concepts to practical scenarios.
The book is authored by Prof. Tarun Talwar, who has extensive academic and industry experience in marketing.
Yes, the book contains a model paper designed to mimic PTU’s exam pattern for better preparation.
Yes, each chapter includes summaries, key points, and review questions for better retention.
Yes, the case studies section includes practical examples of successful campaigns for better learning.
The book focuses on international marketing concepts, entering international markets, the economic environment, trade barriers, the EXIM framework in India, international product and pricing policies, social media marketing, campaign strategies, and emerging trends in digital marketing.
Yes, the book discusses emerging trends such as big data, Internet of Things (IoT), and content creation techniques including blogging, microblogging, and various formats for content sharing.
Students will develop critical thinking, strategic planning, communication, and analytical skills necessary for planning and executing international and social media marketing campaigns.
Yes, the book features relevant case studies that illustrate successful international and social media marketing strategies, allowing students to apply theoretical concepts to real-world scenarios.