International and Social Media Marketing – MBA 4th Sem PTU by Prof. Tarun Talwar, published by Thakur Publications, is a comprehensive book designed specifically for MBA Semester IV students pursuing their studies under Punjab Technical University (PTU). This book serves as an essential guide for mastering the core concepts of international marketing and social media marketing, two critical domains in today’s globalized business environment.
Key Features of the Book
1. Structured Syllabus Coverage – The book aligns perfectly with the MBA Semester IV curriculum, covering all essential topics as prescribed by PTU. It is divided into four well-organized units, ensuring a systematic learning approach.
2. In-Depth Theoretical and Practical Insights – Each chapter provides a balanced mix of theoretical frameworks and real-world applications, helping students grasp complex marketing strategies with ease.
3. Case Studies & Model Papers – The inclusion of case studies and a model question paper aids in practical understanding and exam preparation, making it an invaluable resource for students.
4. Model Paper for Exam Preparation - To assist students in their exam preparation, the book contains a model paper that reflects the format and types of questions likely to appear in assessments. This resource allows students to practice and gain confidence before exams.
5. Student-Friendly Language and Format - Written in clear and concise language, the book facilitates understanding among MBAs grappling with complex marketing concepts. Each unit is well-structured with summaries, key takeaways, and questions to reinforce learning and retention.
6. Real-World Applications through Case Studies - The inclusion of relevant case studies helps students bridge the gap between theory and practice. These cases provide real-world examples of successful international and social media marketing strategies, encouraging students to analyze and apply learned concepts.
Why This Book is a Must-Have for MBA Semester IV Students?
1. Exam-Oriented Approach – Designed to help students crack PTU exams with clear explanations, summaries, and practice questions.
2. Industry-Relevant Knowledge – Bridges the gap between academic learning and real-world marketing challenges.
3. Author’s Expertise – Prof. Tarun Talwar brings years of academic and industry experience, ensuring high-quality, relevant content.
Who Should Read This Book?
MBA Semester IV (PTU) students specializing in marketing.
Marketing professionals looking to enhance their knowledge of international and digital marketing.
Educators and trainers seeking a structured reference book for teaching.
Conclusion
International and Social Media Marketing – MBA 4th Sem PTU is a must-read for students aiming to excel in their MBA Semester IV examinations while gaining practical insights into global and digital marketing. With its well-researched content, case studies, and exam-focused approach, this book by Thakur Publications stands out as an indispensable academic resource.
