International and Social Media Marketing MBA 4th Sem PTU
International and Social Media Marketing MBA 4th Sem PTU
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International and Social Media Marketing – MBA 4th Sem PTU by Prof. Tarun Talwar (Thakur Publications) is a comprehensive guide tailored for MBA Semester IV students under PTU. Covering key topics like global marketing strategies, EXIM policies, and social media marketing, this book blends theory with practical case studies. It includes model papers for exam preparation, making it an essential resource for mastering international and digital marketing. Ideal for students, educators, and professionals, this book ensures a strong conceptual foundation while keeping up with industry trends.
International and Social Media Marketing – MBA 4th Sem PTU by Prof. Tarun Talwar, published by Thakur Publications, is a comprehensive book designed specifically for MBA Semester IV students pursuing their studies under Punjab Technical University (PTU). This book serves as an essential guide for mastering the core concepts of international marketing and social media marketing, two critical domains in today’s globalized business environment.
Key Features of the Book
1. Structured Syllabus Coverage – The book aligns perfectly with the MBA Semester IV curriculum, covering all essential topics as prescribed by PTU. It is divided into four well-organized units, ensuring a systematic learning approach.
2. In-Depth Theoretical and Practical Insights – Each chapter provides a balanced mix of theoretical frameworks and real-world applications, helping students grasp complex marketing strategies with ease.
3. Case Studies & Model Papers – The inclusion of case studies and a model question paper aids in practical understanding and exam preparation, making it an invaluable resource for students.
4. Model Paper for Exam Preparation -To assist students in their exam preparation, the book contains a model paper that reflects the format and types of questions likely to appear in assessments. This resource allows students to practice and gain confidence before exams.
5. Student-Friendly Language and Format -Written in clear and concise language, the book facilitates understanding among MBAs grappling with complex marketing concepts. Each unit is well-structured with summaries, key takeaways, and questions to reinforce learning and retention.
6. Real-World Applications through Case Studies -The inclusion of relevant case studies helps students bridge the gap between theory and practice. These cases provide real-world examples of successful international and social media marketing strategies, encouraging students to analyze and apply learned concepts.
Why This Book is a Must-Have for MBA Semester IV Students?
1. Exam-Oriented Approach – Designed to help students crack PTU exams with clear explanations, summaries, and practice questions.
2. Industry-Relevant Knowledge – Bridges the gap between academic learning and real-world marketing challenges.
3. Author’s Expertise – Prof. Tarun Talwar brings years of academic and industry experience, ensuring high-quality, relevant content.
Who Should Read This Book?
MBA Semester IV (PTU) students specializing in marketing.
Marketing professionals looking to enhance their knowledge of international and digital marketing.
Educators and trainers seeking a structured reference book for teaching.
Conclusion
International and Social Media Marketing – MBA 4th Sem PTU is a must-read for students aiming to excel in their MBA Semester IV examinations while gaining practical insights into global and digital marketing. With its well-researched content, case studies, and exam-focused approach, this book by Thakur Publications stands out as an indispensable academic resource.
Is this book aligned with the latest PTU MBA Semester IV syllabus?
A1
Yes, the book strictly follows the PTU MBA 925-18 syllabus, covering all units and topics as prescribed by the university.
Q2
Does this book include case studies for practical understanding?
A2
Yes, it includes real-world case studies to help students apply theoretical concepts to practical scenarios.
Q3
Who is the author of this book, and what is their expertise?
A3
The book is authored by Prof. Tarun Talwar, who has extensive academic and industry experience in marketing.
Q4
Is there a model question paper included for exam preparation?
A4
Yes, the book contains a model paper designed to mimic PTU’s exam pattern for better preparation.
Q5
Are there chapter-wise summaries or key takeaways?
A5
Yes, each chapter includes summaries, key points, and review questions for better retention.
Q6
Are there real-world examples of successful social media marketing campaigns?
A6
Yes, the case studies section includes practical examples of successful campaigns for better learning.
Q7
What primary subjects are covered in this book?
A7
The book focuses on international marketing concepts, entering international markets, the economic environment, trade barriers, the EXIM framework in India, international product and pricing policies, social media marketing, campaign strategies, and emerging trends in digital marketing.
Q8
Does this book cover recent trends in social media marketing?
A8
Yes, the book discusses emerging trends such as big data, Internet of Things (IoT), and content creation techniques including blogging, microblogging, and various formats for content sharing.
Q9
What skills can students develop through this book?
A9
Students will develop critical thinking, strategic planning, communication, and analytical skills necessary for planning and executing international and social media marketing campaigns.
Q10
Are there any practical applications included in this book?
A10
Yes, the book features relevant case studies that illustrate successful international and social media marketing strategies, allowing students to apply theoretical concepts to real-world scenarios.
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Unit 1
Chapter 1 : Introduction to International Marketing
Chapter 2 : Entering International Marketing Environment
Chapter 3 : International Economic Environment and Trade Barriers
Unit 2
Chapter 4 : EXIM Framework in India
Chapter 5 : International Product and Pricing Policies
Chapter 6 : International Distribution System and Communication Policy
Unit 3
Chapter 7 : Social Media Marketing
Chapter 8 : Social Media Marketing Channels and Strategies
Unit 4
Chapter 9 : Social Media Marketing Campaign
Chapter 10 : Emerging Trends in Social Media Marketing
Case Studies
Model Paper
MBA 925-18 International and Social Media Marketing
Course Objectives: The course aims at acquainting students with the concepts and procedures for international marketing and trains them to develop and implement plans and strategies for entering international markets and managing overseas operations. The course also helps students to understand the basics in Social Media Marketing and Blogging.
Unit-I
Definition and challenges of international marketing, Reasons for going international, International Market Segmentation and Positioning; International Market Entry Strategies: Screening and Selection of Markets; Methods to enter International markets. International Marketing environment: political, legal, environmental, socio Cultural and Technological environment, Country Risk Analysis, International Economic environment: IMF, WTO, International Monetary System, International Trade Barriers: Tariff and Non-Tariff. Regional Blocks: European Union, NAFTA, SAARC, ASEAN, International Marketing Research.
Unit-II
EXIM policy of India, export promotion organizations, incentives, Export documents. organisation and structure of export and import houses. International product and pricing policies: Product standardization & adaptation, international pricing strategies. International distribution system: International distribution channels, types, role of internet in international distribution International communication policy: communication strategies in international marketing, international promotion mix.
Unit III
Introduction to Social Media Marketing: Evolution, from traditional to Modern marketing, Rise of internet and E concepts. Emergence of social media marketing as a tool. Social media Channels: Types and models, Social media benefits and applications. Social media marketing framework. Consumer behavior on the Internet: Basics, evolution of the digital consumer, managing consumer demand. IMC. Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing marketing channels.
Unit IV
Social media marketing campaign: Elements of marketing campaigns, implementing social media marketing campaigns, SEM, SEO, Content marketing, Social media execution, campaign analytics and ROI, Managing social media marketing revenue: social media marketing revenue sources, managing service delivery and payments, Emerging trends in social media marketing: Big data, IOT, Content Creation and Sharing: Blogging, micro blogging, Streaming Video, Podcasts, and Webinars.
Note: Relevant Case Studies should be discussed in class.
International and Social Media Marketing – MBA 4th Sem PTU by Prof. Tarun Talwar, published by Thakur Publications, is a comprehensive book designed specifically for MBA Semester IV students pursuing their studies under Punjab Technical University (PTU). This book serves as an essential guide for mastering the core concepts of international marketing and social media marketing, two critical domains in today’s globalized business environment.
Key Features of the Book
1. Structured Syllabus Coverage – The book aligns perfectly with the MBA Semester IV curriculum, covering all essential topics as prescribed by PTU. It is divided into four well-organized units, ensuring a systematic learning approach.
2. In-Depth Theoretical and Practical Insights – Each chapter provides a balanced mix of theoretical frameworks and real-world applications, helping students grasp complex marketing strategies with ease.
3. Case Studies & Model Papers – The inclusion of case studies and a model question paper aids in practical understanding and exam preparation, making it an invaluable resource for students.
4. Model Paper for Exam Preparation -To assist students in their exam preparation, the book contains a model paper that reflects the format and types of questions likely to appear in assessments. This resource allows students to practice and gain confidence before exams.
5. Student-Friendly Language and Format -Written in clear and concise language, the book facilitates understanding among MBAs grappling with complex marketing concepts. Each unit is well-structured with summaries, key takeaways, and questions to reinforce learning and retention.
6. Real-World Applications through Case Studies -The inclusion of relevant case studies helps students bridge the gap between theory and practice. These cases provide real-world examples of successful international and social media marketing strategies, encouraging students to analyze and apply learned concepts.
Why This Book is a Must-Have for MBA Semester IV Students?
1. Exam-Oriented Approach – Designed to help students crack PTU exams with clear explanations, summaries, and practice questions.
2. Industry-Relevant Knowledge – Bridges the gap between academic learning and real-world marketing challenges.
3. Author’s Expertise – Prof. Tarun Talwar brings years of academic and industry experience, ensuring high-quality, relevant content.
Who Should Read This Book?
MBA Semester IV (PTU) students specializing in marketing.
Marketing professionals looking to enhance their knowledge of international and digital marketing.
Educators and trainers seeking a structured reference book for teaching.
Conclusion
International and Social Media Marketing – MBA 4th Sem PTU is a must-read for students aiming to excel in their MBA Semester IV examinations while gaining practical insights into global and digital marketing. With its well-researched content, case studies, and exam-focused approach, this book by Thakur Publications stands out as an indispensable academic resource.
Unit 1
Chapter 1 : Introduction to International Marketing
Chapter 2 : Entering International Marketing Environment
Chapter 3 : International Economic Environment and Trade Barriers
Unit 2
Chapter 4 : EXIM Framework in India
Chapter 5 : International Product and Pricing Policies
Chapter 6 : International Distribution System and Communication Policy
Unit 3
Chapter 7 : Social Media Marketing
Chapter 8 : Social Media Marketing Channels and Strategies
Unit 4
Chapter 9 : Social Media Marketing Campaign
Chapter 10 : Emerging Trends in Social Media Marketing
Is this book aligned with the latest PTU MBA Semester IV syllabus?
A1
Yes, the book strictly follows the PTU MBA 925-18 syllabus, covering all units and topics as prescribed by the university.
Q2
Does this book include case studies for practical understanding?
A2
Yes, it includes real-world case studies to help students apply theoretical concepts to practical scenarios.
Q3
Who is the author of this book, and what is their expertise?
A3
The book is authored by Prof. Tarun Talwar, who has extensive academic and industry experience in marketing.
Q4
Is there a model question paper included for exam preparation?
A4
Yes, the book contains a model paper designed to mimic PTU’s exam pattern for better preparation.
Q5
Are there chapter-wise summaries or key takeaways?
A5
Yes, each chapter includes summaries, key points, and review questions for better retention.
Q6
Are there real-world examples of successful social media marketing campaigns?
A6
Yes, the case studies section includes practical examples of successful campaigns for better learning.
Q7
What primary subjects are covered in this book?
A7
The book focuses on international marketing concepts, entering international markets, the economic environment, trade barriers, the EXIM framework in India, international product and pricing policies, social media marketing, campaign strategies, and emerging trends in digital marketing.
Q8
Does this book cover recent trends in social media marketing?
A8
Yes, the book discusses emerging trends such as big data, Internet of Things (IoT), and content creation techniques including blogging, microblogging, and various formats for content sharing.
Q9
What skills can students develop through this book?
A9
Students will develop critical thinking, strategic planning, communication, and analytical skills necessary for planning and executing international and social media marketing campaigns.
Q10
Are there any practical applications included in this book?
A10
Yes, the book features relevant case studies that illustrate successful international and social media marketing strategies, allowing students to apply theoretical concepts to real-world scenarios.
MBA 925-18 International and Social Media Marketing
Course Objectives: The course aims at acquainting students with the concepts and procedures for international marketing and trains them to develop and implement plans and strategies for entering international markets and managing overseas operations. The course also helps students to understand the basics in Social Media Marketing and Blogging.
Unit-I
Definition and challenges of international marketing, Reasons for going international, International Market Segmentation and Positioning; International Market Entry Strategies: Screening and Selection of Markets; Methods to enter International markets. International Marketing environment: political, legal, environmental, socio Cultural and Technological environment, Country Risk Analysis, International Economic environment: IMF, WTO, International Monetary System, International Trade Barriers: Tariff and Non-Tariff. Regional Blocks: European Union, NAFTA, SAARC, ASEAN, International Marketing Research.
Unit-II
EXIM policy of India, export promotion organizations, incentives, Export documents. organisation and structure of export and import houses. International product and pricing policies: Product standardization & adaptation, international pricing strategies. International distribution system: International distribution channels, types, role of internet in international distribution International communication policy: communication strategies in international marketing, international promotion mix.
Unit III
Introduction to Social Media Marketing: Evolution, from traditional to Modern marketing, Rise of internet and E concepts. Emergence of social media marketing as a tool. Social media Channels: Types and models, Social media benefits and applications. Social media marketing framework. Consumer behavior on the Internet: Basics, evolution of the digital consumer, managing consumer demand. IMC. Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing marketing channels.
Unit IV
Social media marketing campaign: Elements of marketing campaigns, implementing social media marketing campaigns, SEM, SEO, Content marketing, Social media execution, campaign analytics and ROI, Managing social media marketing revenue: social media marketing revenue sources, managing service delivery and payments, Emerging trends in social media marketing: Big data, IOT, Content Creation and Sharing: Blogging, micro blogging, Streaming Video, Podcasts, and Webinars.
Note: Relevant Case Studies should be discussed in class.
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Lorem ipsum dolor sit amet, consecte...
Classic Literature Reimagined: Discuss modern twists on classic novels.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Utenim ad minim veniam, quis nostrud exercitation
ullamco
Lorem ipsum dolor sit amet, consecte...
Classic Literature Reimagined: Discuss modern twists on classic novels.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Utenim ad minim veniam, quis nostrud exercitation
ullamco
Lorem ipsum dolor sit amet, consecte...