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Retail Managment MBA 4th Sem PTU

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  • Q1
    Is this book strictly aligned with the PTU MBA Semester IV syllabus?
    A1

    Yes, the book is meticulously designed to cover all topics as per the latest PTU syllabus for MBA Semester IV (Retail Management).

  • Q2
    Who is the author of this book, and what is his expertise?
    A2

    The author, Anshul Dogra, is an expert in retail management, bringing authoritative knowledge and insights that enhance the learning experience for students.

  • Q3
    What type of learning approach does the book emphasize?
    A3

    The book adopts a practical learning approach by incorporating real-world case studies that allow students to apply theoretical knowledge to actual retail scenarios.

  • Q4
    Are there model papers included in the book?
    A4

    Yes, the book includes sample question papers and model papers to aid students in exam preparation and self-assessment.

  • Q5
    Are there any interactive elements in the book?
    A5

    While the book is primarily text-based, it encourages critical thinking through case studies and model papers that prompt students to engage actively with the material.

  • Q6
    Does the book include practical case studies?
    A6

    Yes, it includes real-world case studies to help students apply theoretical concepts to practical retail scenarios

  • Q7
    Does the book include previous years' PTU questions?
    A7

    While it may not include past papers, it provides model question papers based on the syllabus pattern.

  • Q8
    Are there self-assessment questions or exercises in the book?
    A8

    The book includes case studies and model papers for self-assessment, but chapter-end exercises may vary.

  • Q9
    What types of retail formats are discussed within the content?
    A9

    The book examines various retail formats, including food retailers, general merchandise retailers, non-store retail formats, and service retailing.

  • Q10
    What learning outcomes can students expect after completing this course?
    A10

    Students will be able to identify opportunities in retail management, apply store management theories, design effective store layouts, and understand the strategic advantages of customer service.

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Unit 1: Introduction to Retailing and Retailing in India
Unit 2: Types of Retailers and Retail Models
Unit 3: Aspect of Store Management
Unit 4: Customer Service and IT in Retailing
Case Studies
Model Papers
MBA 924-18 Retail Management

Course Objectives: This course enables students to understand the evolution of retailing and the strategic role of retailing in the distribution of consumer goods and services. The content of the course is useful for students interested in a retail career, working for companies that interface with retailers, or interested in owning or running a retail business.

Course Outcomes: After studying this course, the students should be able to:
CO1: Understand opportunities and challenges in retail management and retail management decision process.
CO2: Examine various types of retail formats and comprehend the application of theories of retail development on business models in retail.
CO3: Discuss and apply various function of store management.
CO4: Recognize the importance of store design and apply the concepts of store design to determine store layout and merchandising.
CO5: Understand the importance of customer service in improving retail service qualities.
CO6: Describe the applications of IT in retailing.

Unit - I
Introduction to Retailing: Economic Significance, Opportunities in Retailing, Retail Management Decision Process
Retailing in India: Evolution of Retail in India, Drivers of Retail Change and Challenges to Retail Development in India.

Unit-II
Types of retailers: Food Retailers, General Merchandise Retailers, Non-Store Retail Formats, Services Retailing, Types of Ownership.
Retail Models & Theories of Retail Development: Evolution of Retail Formats, Theories of Retail Development, Concept of Life cycle in Retail, Business Models in Retail

Unit-III
Managing the Store: Store Management Responsibilities, Recruiting & Selecting Store Employees, Socializing & Training New Store Employees Motivating, Managing & Evaluating Store Employees.
Store Layout, Design & Visual Merchandising: Objectives of Good Store Design, Store Layout. Space Planning and Merchandise Presentation Techniques.
Atmospherics.

Unit-IV
Customer Service: Strategic Advantages Through Customer Service, Customer Evaluation of Service Quality, GAPS Model for improving Retail Service Quality.
Application of IT to Retailing: Growing Role of IT in Retailing, IT for Competitive Advantage, Data Mining, Database Marketing, Business Intelligence. International Retailing: International Retail Structures, Multi Chain Integration.

Note: Relevant Case Studies should be discussed in class

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