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Integrated Marketing Communication and Sales Management MBA 4th Sem PTU

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  • Q1
    Is this book aligned with Punjab Technical University (PTU) MBA Semester IV syllabus?
    A1

    Yes, the book strictly follows the PTU MBA Semester IV syllabus (MBA 923-18) for Integrated Marketing Communication and Sales Management.

  • Q2
    Does the book include practical case studies?
    A2

    Yes, it contains real-world case studies to bridge the gap between theory and practical application .

  • Q3
    Are there model papers for exam preparation?
    A3

    Yes, the book includes model papers to help students assess their understanding and prepare for exams.

  • Q4
    What makes this book different from other IMC and Sales Management books?
    A4

    It combines academic rigor with industry insights, follows the PTU syllabus closely, and includes case studies and exam-oriented content.

  • Q5
    How can this book help in exam preparation?
    A5

    It provides structured units, key definitions, case studies, and model papers for self-assessment.

  • Q6
    Are there summaries or key takeaways at the end of each chapter?
    A6

    The book follows a structured approach with clear explanations, though specific summaries may vary by chapter.

  • Q7
    Does it include exercises or practice questions?
    A7

    While the focus is on conceptual clarity and case studies, model papers serve as practice material.

  • Q8
    What concepts are covered in the book related to Integrated Marketing Communication (IMC)?
    A8

    The book covers foundational concepts of IMC, including various components, the communication process, IMC planning models, and the effectiveness of marketing communications.

  • Q9
    What practical learning opportunities does the book provide?
    A9

    The inclusion of real-world case studies helps students apply theoretical concepts to practical situations, enhancing their analytical and problem-solving skills.

  • Q10
    How can this book prepare students for their future careers in marketing and sales?
    A10

    By providing both theoretical knowledge and practical case studies, the book ensures that students are well-equipped with the skills and insights needed to succeed in their future marketing and sales careers.

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