MARKETING MANAGEMENT:

Marketing Management is written jointly by three renowned authors, namely, Khushdip Kaur, Kamlesh Bajaj, and Anupreet Kaur.The reputed Kalyani Publishers holds the publication of this quality book. This book has been prescribed by the Panjab University, Chandigarh for the students currently pursuing their studies in BBA 3^rdSemester. This is a book on Principles and Practices of Management that attempts to unfold the intricacies of business in a simple language. The book is modest, though a determined effort to meet the requirements of an ever-increasing number of students of commerce as well as business management and related professional courses, particularly at the graduation level. It aims at acquainting the reader not only with a theoretical approach to the management of business organizations but also with the practices of management.

SALIENT FEATURES OF THE BOOK:

• The book contains 2 well-defined Units that are further subdivided into 18 chapters designed to cover the syllabus of BBA 3^rd Semester, Panjab University.

• Special care has been taken to keep the concepts crystal clear, language simple, and subject matter inflow and continuity.

• To make the learning process interactive and interesting, the book provides matter for Class-room discussions through case studies.

• Many observations out of many years of experience regarding the difficulties of students have been kept in mind while presenting the subject matter.

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