ENTREPRENEURSHIP AND SMALL BUSINESS

Entrepreneurship and Small Business is a book written by two renowned authors- Jagroop Singh and Rajesh Marwaha. The publication of the book is done by the reputed Kalyani Publishers. It has been prescribed by the Panjab University, Chandigarh for students pursuing their studies on B.Com. 5^th Semester. The book has been written in a simple and self-learning style strictly according to the syllabus. An attempt is made to narrate even the most difficult ideas in a simple and easy-to-follow style. Key concepts and ideas in every chapter are explained through well-designed charts and diagrams, which is the uniqueness of the book. The readers will not only gain a perspective of the entrepreneurial function but will also be able to adopt and implement the various practices in an enterprise. The book will prove helpful to students and wellness practitioners in the field of entrepreneurship development.

SALIENT FEATURES OF THE BOOK:

• This is the 12^th Revised Edition. Hence, it covers all the updated topics and has fewer errors.

• The basic objective of this book is to help the learners understand various issues involved in setting up a private enterprise and develop requires entrepreneurial skill in economic development.

• The book aims to motivate students to opt for entrepreneurship and self-employment as alternate career options.

• The book is divided into two units that cover all the important topics.

• The book comes with a CD that contains self-explanatory PPT files.

  
  

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