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A: The book is fully compliant with the National Education Policy (NEP), ensuring that the content reflects current pedagogical standards and syllabus requirements.
A: Yes, it incorporates real-world case studies and practical examples to help students understand the application of marketing concepts.
A: Yes, each chapter includes key questions, summaries, and exam-oriented content to facilitate effective revision and exam readiness.
A: Yes, the chapter on emerging trends provides insights into current developments like digital marketing, social media, and sustainable marketing practices.
A: It emphasizes practical application through case studies, examples, and real-world scenarios to bridge theory and practice.
A: Yes, the authors have used clear and simple language to make complex marketing concepts easily understandable for students.
A: The chapter on emerging trends discusses digital marketing, social media strategies, and online branding techniques.
A: Each chapter begins with learning objectives, followed by detailed content, and concludes with a summary for quick revision.
A: The book is authored by Kushdip Kaur, Kamlesh Bajaj, and Anupreet Kaur, renowned academicians with extensive experience in marketing education and research.
A: The latest edition incorporates recent trends, technological advancements, and contemporary marketing challenges faced today.
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A: The book is fully compliant with the National Education Policy (NEP), ensuring that the content reflects current pedagogical standards and syllabus requirements.
A: Yes, it incorporates real-world case studies and practical examples to help students understand the application of marketing concepts.
A: Yes, each chapter includes key questions, summaries, and exam-oriented content to facilitate effective revision and exam readiness.
A: Yes, the chapter on emerging trends provides insights into current developments like digital marketing, social media, and sustainable marketing practices.
A: It emphasizes practical application through case studies, examples, and real-world scenarios to bridge theory and practice.
A: Yes, the authors have used clear and simple language to make complex marketing concepts easily understandable for students.
A: The chapter on emerging trends discusses digital marketing, social media strategies, and online branding techniques.
A: Each chapter begins with learning objectives, followed by detailed content, and concludes with a summary for quick revision.
A: The book is authored by Kushdip Kaur, Kamlesh Bajaj, and Anupreet Kaur, renowned academicians with extensive experience in marketing education and research.
A: The latest edition incorporates recent trends, technological advancements, and contemporary marketing challenges faced today.
