Name: Consumer Behaviour For BBA 4th Semester Panjab University, Chandigarh
Brand: Amit Book Depot
Price: 325 INR
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Consumer Behaviour For BBA 4th Semester Panjab University, Chandigarh

by Madhurima

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23 Customer Review

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Q1

Is this book specifically tailored for my Panjab University BBA 4th semester syllabus?

A1

Yes. This book by Naib Singh Jassal is meticulously designed to cover 100% of the syllabus for Consumer Behaviour (Course Code: NBBA 403) for BBA 4th Semester at Panjab University, Chandigarh, as per the latest NEP guidelines.
Q2

Does it cover the practical work projects mentioned in the syllabus?

A2

Absolutely. The book provides the necessary theoretical foundation and conceptual understanding required to successfully undertake all listed practical projects, such as consumer surveys, buying behavior observation, and market segmentation analysis.
Q3

Is the book updated according to the New Education Policy (NEP)?

A3

Yes, this edition is fully compliant with the latest NEP 2024-25 syllabus structure, including the 3+1 credit system (Theory + Tutorials) specified by Panjab University.
Q4

Are topics like online customer behavior included?

A4

Yes, the book contains a dedicated chapter on "Online Customer Behavior," addressing contemporary digital consumer trends as mandated in the syllabus.
Q5

Does it explain the different models of consumer behavior?

A5

Yes, it provides detailed explanations of basic models of consumer behavior, including the Nicosia, Howard & Seth, and Blackwell models, which are part of Unit I.
Q6

Is the consumer decision-making process covered in detail?

A6

Comprehensive coverage is provided for all stages: Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior, including various decision rules.
Q7

Are the topics of Consumer Involvement and Diffusion of Innovation included?

A7

Yes, separate chapters on "Consumer Involvement" and "Diffusion of Innovation" are included as specified in Unit II of the syllabus.
Q8

Will this book help me prepare for the specific exam pattern of PU?

A8

Yes, the content is structured to directly assist in answering both Section A (short answers) and Sections B & C (essay-type questions from Units I and II), aligning with the university's instructions for paper setters.
Q9

Is customer satisfaction (CSAT) covered?

A9

Yes, the book includes a chapter on "Customer Satisfaction (CSAT)," which is a key part of the post-purchase behavior and marketing strategy discussion.
Q10

Is this book useful for group discussions and case studies as per the suggested pedagogy?

A10

Yes, the clear explanations of concepts, theories, and real-world applications make it an excellent resource for participating in group discussions and analyzing case studies.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book specifically tailored for my Panjab University BBA 4th semester syllabus?

A1

Yes. This book by Naib Singh Jassal is meticulously designed to cover 100% of the syllabus for Consumer Behaviour (Course Code: NBBA 403) for BBA 4th Semester at Panjab University, Chandigarh, as per the latest NEP guidelines.
Q2

Does it cover the practical work projects mentioned in the syllabus?

A2

Absolutely. The book provides the necessary theoretical foundation and conceptual understanding required to successfully undertake all listed practical projects, such as consumer surveys, buying behavior observation, and market segmentation analysis.
Q3

Is the book updated according to the New Education Policy (NEP)?

A3

Yes, this edition is fully compliant with the latest NEP 2024-25 syllabus structure, including the 3+1 credit system (Theory + Tutorials) specified by Panjab University.
Q4

Are topics like online customer behavior included?

A4

Yes, the book contains a dedicated chapter on "Online Customer Behavior," addressing contemporary digital consumer trends as mandated in the syllabus.
Q5

Does it explain the different models of consumer behavior?

A5

Yes, it provides detailed explanations of basic models of consumer behavior, including the Nicosia, Howard & Seth, and Blackwell models, which are part of Unit I.
Q6

Is the consumer decision-making process covered in detail?

A6

Comprehensive coverage is provided for all stages: Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior, including various decision rules.
Q7

Are the topics of Consumer Involvement and Diffusion of Innovation included?

A7

Yes, separate chapters on "Consumer Involvement" and "Diffusion of Innovation" are included as specified in Unit II of the syllabus.
Q8

Will this book help me prepare for the specific exam pattern of PU?

A8

Yes, the content is structured to directly assist in answering both Section A (short answers) and Sections B & C (essay-type questions from Units I and II), aligning with the university's instructions for paper setters.
Q9

Is customer satisfaction (CSAT) covered?

A9

Yes, the book includes a chapter on "Customer Satisfaction (CSAT)," which is a key part of the post-purchase behavior and marketing strategy discussion.
Q10

Is this book useful for group discussions and case studies as per the suggested pedagogy?

A10

Yes, the clear explanations of concepts, theories, and real-world applications make it an excellent resource for participating in group discussions and analyzing case studies.

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