Name: Consumer Behaviour For BBA 4th Semester Panjab University Chandigarh
Brand: Amit Book Depot
Price: 325 INR
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Consumer Behaviour For BBA 4th Semester Panjab University Chandigarh

by Madhurima

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23 Customer Review

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Q1

Is this book strictly according to the latest Panjab University BBA 4th Semester syllabus?

A1

Yes, this book is meticulously crafted to align 100% with the latest syllabus for Consumer Behaviour (NBBA 403) under the New Education Policy (NEP) for BBA 4th Semester at Panjab University, Chandigarh.
Q2

Does it cover both theoretical units and the practical project work?

A2

Absolutely. The book covers all topics from Unit I and Unit II in detail and also outlines the framework for the five practical projects mandated by the syllabus, such as consumer surveys and observation reports.
Q3

Are models of consumer behavior included?

A3

Yes, the book covers key models of consumer behavior, including the Nicosia model, Howard & Seth model, and the Blackwell model, as specified in the syllabus.
Q4

Does it explain the different consumer decision rules?

A4

Yes, it provides detailed explanations of both compensatory and non-compensatory decision rules, including the conjunctive, disjunctive, lexicographic, and affect referral rules.
Q5

Is industrial buying behavior discussed?

A5

Yes, a dedicated chapter explains industrial buying behavior and highlights the key differences between individual and industrial consumer decision-making processes.
Q6

What are the key topics covered under the internal determinants of consumer behavior?

A6

Key internal determinants covered include consumer motivation, personality, self-concept, perception, learning, attitudes, and psychographics/lifestyles.
Q7

What external factors influencing consumer behavior are discussed?

A7

The book elaborates on external factors like culture, subculture, social class, reference groups, and family influence.
Q8

Does the book help with exam preparation, considering the paper pattern?

A8

Yes, it is structured according to the syllabus units. The inclusion of the full syllabus with sections and marking scheme allows students to prepare specifically for the short answer (Section A) and essay-type questions (Sections B & C).
Q9

Is this book useful for understanding consumer research?

A9

Yes, a chapter on researching consumer behavior is included, explaining the role of consumer research in shaping marketing strategies.
Q10

How is the topic of consumer involvement addressed?

A10

Consumer involvement, its role, and its impact on the decision process are discussed in detail, along with related concepts like customer satisfaction.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book strictly according to the latest Panjab University BBA 4th Semester syllabus?

A1

Yes, this book is meticulously crafted to align 100% with the latest syllabus for Consumer Behaviour (NBBA 403) under the New Education Policy (NEP) for BBA 4th Semester at Panjab University, Chandigarh.
Q2

Does it cover both theoretical units and the practical project work?

A2

Absolutely. The book covers all topics from Unit I and Unit II in detail and also outlines the framework for the five practical projects mandated by the syllabus, such as consumer surveys and observation reports.
Q3

Are models of consumer behavior included?

A3

Yes, the book covers key models of consumer behavior, including the Nicosia model, Howard & Seth model, and the Blackwell model, as specified in the syllabus.
Q4

Does it explain the different consumer decision rules?

A4

Yes, it provides detailed explanations of both compensatory and non-compensatory decision rules, including the conjunctive, disjunctive, lexicographic, and affect referral rules.
Q5

Is industrial buying behavior discussed?

A5

Yes, a dedicated chapter explains industrial buying behavior and highlights the key differences between individual and industrial consumer decision-making processes.
Q6

What are the key topics covered under the internal determinants of consumer behavior?

A6

Key internal determinants covered include consumer motivation, personality, self-concept, perception, learning, attitudes, and psychographics/lifestyles.
Q7

What external factors influencing consumer behavior are discussed?

A7

The book elaborates on external factors like culture, subculture, social class, reference groups, and family influence.
Q8

Does the book help with exam preparation, considering the paper pattern?

A8

Yes, it is structured according to the syllabus units. The inclusion of the full syllabus with sections and marking scheme allows students to prepare specifically for the short answer (Section A) and essay-type questions (Sections B & C).
Q9

Is this book useful for understanding consumer research?

A9

Yes, a chapter on researching consumer behavior is included, explaining the role of consumer research in shaping marketing strategies.
Q10

How is the topic of consumer involvement addressed?

A10

Consumer involvement, its role, and its impact on the decision process are discussed in detail, along with related concepts like customer satisfaction.

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