Name: Kalyani Advertising and Brand Management For BBA 6th Semester Panjab University Chandigarh (PU) Chandigarh
Brand: Amit Book Depot
Price: 350 INR
Availability: InStock

Kalyani Advertising and Brand Management For BBA 6th Semester Panjab University Chandigarh (PU) Chandigarh

by Madhurima

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Rating & Reviews

23 Customer Review

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Q1

How does this book align with the Panjab University BBA 6th Semester syllabus?

A1

The book is meticulously structured to cover all topics prescribed in the Panjab University syllabus, ensuring comprehensive exam preparation and alignment with course objectives.
Q2

Are modern digital and electronic media topics included in this book?

A2

Absolutely. The book includes detailed discussions on electronic media, digital challenges, and contemporary media strategies relevant to today's marketing environment.
Q3

Is there guidance on developing advertising budgets within the book?

A3

Yes, it offers insights into concepts, factors, and methods like percentage of sales, objective-based, and competitive parity approaches for budgeting.
Q4

How does the book address the ethical aspects of advertising?

A4

The book dedicates a chapter to ethics in Indian advertising, emphasizing responsible advertising practices and social considerations.
Q5

Can students learn about brand positioning and extension strategies from this book?

A5

Yes, the book covers brand positioning, repositioning, celebrity endorsements, brand extension, and strategies for gaining a competitive edge.
Q6

Are media planning and buying strategies explained in an understandable way?

A6

Yes, it provides a clear and structured explanation of media planning, scheduling, buying, and evaluation techniques.
Q7

Are creative strategies for advertising covered in detail?

A7

Yes, the book delves into the development of creative strategies, including concept, role, types, and styles of advertising creative work.
Q8

Is there guidance on using symbols, slogans, and illustrations in brand building?

A8

Certainly. The book offers practical insights into creating memorable brand symbols, slogans, and visual elements to strengthen brand identity.
Q9

Who would benefit most from this book?

A9

BBA students of Panjab University pursuing their 6th semester, aspiring marketing and advertising professionals, and anyone interested in understanding modern advertising and brand management principles.
Q10

Does the book cover both theoretical concepts and practical applications in advertising and brand management?

A10

Yes, it bridges theory and practice by providing foundational concepts alongside real-world strategies, media planning techniques, and brand-building exercises.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

How does this book align with the Panjab University BBA 6th Semester syllabus?

A1

The book is meticulously structured to cover all topics prescribed in the Panjab University syllabus, ensuring comprehensive exam preparation and alignment with course objectives.
Q2

Are modern digital and electronic media topics included in this book?

A2

Absolutely. The book includes detailed discussions on electronic media, digital challenges, and contemporary media strategies relevant to today's marketing environment.
Q3

Is there guidance on developing advertising budgets within the book?

A3

Yes, it offers insights into concepts, factors, and methods like percentage of sales, objective-based, and competitive parity approaches for budgeting.
Q4

How does the book address the ethical aspects of advertising?

A4

The book dedicates a chapter to ethics in Indian advertising, emphasizing responsible advertising practices and social considerations.
Q5

Can students learn about brand positioning and extension strategies from this book?

A5

Yes, the book covers brand positioning, repositioning, celebrity endorsements, brand extension, and strategies for gaining a competitive edge.
Q6

Are media planning and buying strategies explained in an understandable way?

A6

Yes, it provides a clear and structured explanation of media planning, scheduling, buying, and evaluation techniques.
Q7

Are creative strategies for advertising covered in detail?

A7

Yes, the book delves into the development of creative strategies, including concept, role, types, and styles of advertising creative work.
Q8

Is there guidance on using symbols, slogans, and illustrations in brand building?

A8

Certainly. The book offers practical insights into creating memorable brand symbols, slogans, and visual elements to strengthen brand identity.
Q9

Who would benefit most from this book?

A9

BBA students of Panjab University pursuing their 6th semester, aspiring marketing and advertising professionals, and anyone interested in understanding modern advertising and brand management principles.
Q10

Does the book cover both theoretical concepts and practical applications in advertising and brand management?

A10

Yes, it bridges theory and practice by providing foundational concepts alongside real-world strategies, media planning techniques, and brand-building exercises.

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