Name: Kalyani Advertising and Brand Management For BBA 6th Semester Panjab University Chandigarh
Brand: Amit Book Depot
Price: 350 INR
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Kalyani Advertising and Brand Management For BBA 6th Semester Panjab University Chandigarh

by Madhurima

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23 Customer Review

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Q1

Is this book strictly aligned with the current BBA 6th Semester syllabus for Advertising and Brand Management (BBA 325) at Panjab University, Chandigarh?

A1

Yes, the book's contents and structure are meticulously designed to cover all topics outlined in the official Panjab University syllabus for BBA 325, Unit I and Unit II.
Q2

Are models like DAGMAR, AIDA, and the Brand Identity Prism explained in detail?

A2

Yes, the book dedicates specific sections to explaining key marketing communication and brand identity models, including DAGMAR, AIDA, DRIP, Lavidge and Steiner, Aaker's Model, and Kapferer's Brand Identity Prism.
Q3

Does the book include the latest case studies relevant to the Indian and global advertising context?

A3

Absolutely. It features contemporary case studies such as Google reshaping advertising, Coca-Cola's branding lessons, Mercedes-Benz's creativity, and media planning for The Da Vinci Code, providing practical industry insights.
Q4

Does it cover practical aspects like setting an advertising budget and media planning?

A4

Comprehensively. Chapters on "Advertisement Appropriations" detail top-down and build-up budgeting approaches, while the "Advertising Media" chapter explains media types, planning, strategy, and scheduling factors.
Q5

Is the difference between brand-related concepts like identity, image, personality, and equity clearly explained?

A5

Yes, the book has distinct chapters clarifying Brand Identity vs. Image, Brand Personality, and Brand Equity, explaining their unique roles and interconnections in brand management.
Q6

Does it discuss both the advantages and disadvantages of strategies like brand extensions?

A6

Yes. The chapter on "Stretching Success Through Brand Strategies" provides a balanced view, detailing the advantages, disadvantages, and methods for evaluating brand extension opportunities.
Q7

Is the topic of Brand Loyalty covered in depth, including current challenges?

A7

Yes. It covers the definition, benefits, types, and measures of brand loyalty, and importantly, discusses why customer loyalty is declining and how to control this decline.
Q8

Is celebrity endorsement as a tool for brand positioning covered?

A8

Yes, the book covers celebrity endorsement within the chapter on Brand Positioning, explaining its role and context in modern marketing strategies.
Q9

Are methods for measuring advertising effectiveness and brand equity included?

A9

Yes. Unit I includes a chapter on measuring advertising effectiveness, and Unit II details various methods for measuring brand equity, including cost-based, price-based, and consumer-based approaches.
Q10

Does the book help in understanding the creative process in advertising development?

A10

Yes. A dedicated chapter on "Creativity in Advertising" walks through the creative process, planning creative strategy, taking risks, and developing major selling ideas.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book strictly aligned with the current BBA 6th Semester syllabus for Advertising and Brand Management (BBA 325) at Panjab University, Chandigarh?

A1

Yes, the book's contents and structure are meticulously designed to cover all topics outlined in the official Panjab University syllabus for BBA 325, Unit I and Unit II.
Q2

Are models like DAGMAR, AIDA, and the Brand Identity Prism explained in detail?

A2

Yes, the book dedicates specific sections to explaining key marketing communication and brand identity models, including DAGMAR, AIDA, DRIP, Lavidge and Steiner, Aaker's Model, and Kapferer's Brand Identity Prism.
Q3

Does the book include the latest case studies relevant to the Indian and global advertising context?

A3

Absolutely. It features contemporary case studies such as Google reshaping advertising, Coca-Cola's branding lessons, Mercedes-Benz's creativity, and media planning for The Da Vinci Code, providing practical industry insights.
Q4

Does it cover practical aspects like setting an advertising budget and media planning?

A4

Comprehensively. Chapters on "Advertisement Appropriations" detail top-down and build-up budgeting approaches, while the "Advertising Media" chapter explains media types, planning, strategy, and scheduling factors.
Q5

Is the difference between brand-related concepts like identity, image, personality, and equity clearly explained?

A5

Yes, the book has distinct chapters clarifying Brand Identity vs. Image, Brand Personality, and Brand Equity, explaining their unique roles and interconnections in brand management.
Q6

Does it discuss both the advantages and disadvantages of strategies like brand extensions?

A6

Yes. The chapter on "Stretching Success Through Brand Strategies" provides a balanced view, detailing the advantages, disadvantages, and methods for evaluating brand extension opportunities.
Q7

Is the topic of Brand Loyalty covered in depth, including current challenges?

A7

Yes. It covers the definition, benefits, types, and measures of brand loyalty, and importantly, discusses why customer loyalty is declining and how to control this decline.
Q8

Is celebrity endorsement as a tool for brand positioning covered?

A8

Yes, the book covers celebrity endorsement within the chapter on Brand Positioning, explaining its role and context in modern marketing strategies.
Q9

Are methods for measuring advertising effectiveness and brand equity included?

A9

Yes. Unit I includes a chapter on measuring advertising effectiveness, and Unit II details various methods for measuring brand equity, including cost-based, price-based, and consumer-based approaches.
Q10

Does the book help in understanding the creative process in advertising development?

A10

Yes. A dedicated chapter on "Creativity in Advertising" walks through the creative process, planning creative strategy, taking risks, and developing major selling ideas.

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