It is specifically structured to match the MBA Semester II syllabus, ensuring that all relevant topics are addressed in a systematic manner, making it easier for students to prepare for examinations.
The book covers key topics such as the introduction to entrepreneurship, entrepreneurial motivation and innovation, protecting ideas and legal issues, basics of project management, and includes case studies and solved papers from previous years.
Yes, it features relevant case studies to help students apply theoretical concepts to real business scenarios.
Yes, solved papers from 2015–2018 are provided to help students understand exam patterns and prepare effectively.
While the focus is on solved papers and case studies, key concepts are reinforced through structured explanations for self-evaluation.
The case studies allow students to apply theoretical knowledge to real-world scenarios, enhancing problem-solving skills and helping them understand practical implications.
The structured content and practical learning approaches motivate students to consider entrepreneurship as a viable career option and equip them with the necessary skills to succeed.
Dr. Kavita Aggarwal presents the content in a clear, concise manner, using student-friendly language, examples, and key takeaways to enhance understanding and retention of complex topics.
The book examines various strategies related to opportunity recognition, generating new business ideas, and risk reduction methods for new venture exploitation.
It elaborates on the concept of creativity and provides methods for idea generation, addressing how creativity is integral to successful entrepreneurship.