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Thakur Marketing Management MBA 2nd Sem PTU

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  • Q1
    Is this book strictly aligned with the PTU MBA Semester II syllabus?
    A1

    Yes, the book follows the PTU MBA 203-18 Marketing Management syllabus unit-wise, ensuring complete coverage of exam topics.

  • Q2
    Does this book include case studies for practical understanding?
    A2

    Yes, it includes real-world case studies along with solved question papers (2015-2019) for better exam preparation.

  • Q3
    Does the book contain previous years’ question papers?
    A3

    Yes, it includes solved papers (2015-2019) and the 2019 question paper for exam practice.

  • Q4
    Are there chapter-wise practice questions for self-assessment?
    A4

    Yes, each chapter includes exam-oriented questions and case analyses for better understanding.

  • Q5
    What key topics are covered in this textbook?
    A5

    The book covers essential topics such as understanding marketing concepts, consumer behavior, strategic planning, segmentation, targeting, product and pricing decisions, promotion, and emerging trends in marketing.

  • Q6
    Who are the authors of this book, and what qualifications do they hold?
    A6

    Marketing Management is authored by Raman Deep Gautam and Shami Singh Bhatia, both of whom are experienced professionals in the field of marketing and education.

  • Q7
    Are there case studies included in the book?
    A7

    Yes, the textbook includes real-world case studies that allow students to apply marketing concepts in practical scenarios, enhancing their analytical and problem-solving skills.

  • Q8
    Is "Marketing Management" suitable for self-study?
    A8

    Yes, the book includes practice questions, case analyses, and previous years’ papers, making it an ideal resource for students engaging in self-directed study.

  • Q9
    How does this book assist with exam preparation?
    A9

    The book features solved question papers from previous years (2015-2019) and a designated question paper from 2019, providing students with valuable practice materials to prepare effectively for exams.

  • Q10
    Does it cover both subjective and objective-type questions?
    A10

    Yes, it includes descriptive answers, case studies, and classifications for comprehensive preparation.

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