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The content is specifically designed to match the syllabus of the 6th semester B.Com courses at Panjab University and GNDU, covering all required units and topics in detail.
Yes, it covers core marketing principles along with contemporary topics like multi-channel distribution, relationship marketing, and digital communication strategies in banking.
While the primary focus is on theoretical concepts, the book includes practical insights, real-world examples, and strategic frameworks to help students understand application in banking.
Absolutely. Its structured chapters, clear explanations, and focus on examination-relevant topics make it an excellent resource for exam revision and preparation.
Yes, the book covers both primary and secondary data collection techniques, their uses, and how they inform marketing decisions in banking.
Exactly. It explains core, value-added, fundamental, and augmented banking products and highlights the distinctions between products and services.
It offers an in-depth analysis of product strategies, elasticity of demand, break-even analysis, and pricing applications tailored for banking services.
Yes, professionals seeking a comprehensive overview of bank marketing strategies and customer-focused approaches will find it valuable.
The chapters are systematically organized, with clear headings, key concepts, and practical insights that aid quick revision and comprehension.
While primarily text-based, the book incorporates diagrams, flowcharts, and tables to illustrate complex concepts and enhance understanding.
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The content is specifically designed to match the syllabus of the 6th semester B.Com courses at Panjab University and GNDU, covering all required units and topics in detail.
Yes, it covers core marketing principles along with contemporary topics like multi-channel distribution, relationship marketing, and digital communication strategies in banking.
While the primary focus is on theoretical concepts, the book includes practical insights, real-world examples, and strategic frameworks to help students understand application in banking.
Absolutely. Its structured chapters, clear explanations, and focus on examination-relevant topics make it an excellent resource for exam revision and preparation.
Yes, the book covers both primary and secondary data collection techniques, their uses, and how they inform marketing decisions in banking.
Exactly. It explains core, value-added, fundamental, and augmented banking products and highlights the distinctions between products and services.
It offers an in-depth analysis of product strategies, elasticity of demand, break-even analysis, and pricing applications tailored for banking services.
Yes, professionals seeking a comprehensive overview of bank marketing strategies and customer-focused approaches will find it valuable.
The chapters are systematically organized, with clear headings, key concepts, and practical insights that aid quick revision and comprehension.
While primarily text-based, the book incorporates diagrams, flowcharts, and tables to illustrate complex concepts and enhance understanding.
