Name: Kalyani Marketing Research For M.Com 3rd Semester of Panjab Chandigarh
Brand: Amit Book Depot
Price: 525 INR
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Kalyani Marketing Research For M.Com 3rd Semester of Panjab Chandigarh

by Madhurima

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23 Customer Review

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Q1

Is this book specifically aligned with my M.Com semester syllabus?

A1

Yes, this book is meticulously crafted to align with the prescribed syllabus for M.Com 3rd Semester at Panjab University, Chandigarh, covering all units and topics in detail.
Q2

Does the book cover both qualitative and quantitative research methods?

A2

Absolutely. It includes dedicated chapters on qualitative research (focus groups, depth interviews) and comprehensive coverage of quantitative analysis, including descriptive statistics, hypothesis testing, and multivariate techniques.
Q3

Is sampling methodology explained in detail?

A3

Yes, Unit-II contains detailed chapters on sampling designs, explaining both probability and non-probability sampling methods, sample size determination, and sampling errors.
Q4

Does it cover the marketing research process step-by-step?

A4

Yes, the initial chapters detail the complete marketing research process, from problem definition and research proposal to research design and implementation.
Q5

Are advanced data analysis techniques like factor analysis covered?

A5

Yes, the book includes a detailed chapter on factor analysis, explaining its objectives, methods, steps, and applications using SPSS.
Q6

Is attitude measurement and scaling techniques covered as per the syllabus?

A6

Yes, Unit-III covers attitude measurement and various scaling techniques like Likert scales, semantic differential, and multidimensional scaling in detail.
Q7

Does the book contain elements for self-study and revision?

A7

Yes, each chapter concludes with key terms, review questions, and references, making it ideal for self-study, revision, and exam preparation.
Q8

Does it include real-world applications of marketing research?

A8

Yes, Unit-IV focuses entirely on marketing research applications, including product research, advertising research, consumer research, sales forecasting, and market segmentation studies.
Q9

Is the context of marketing research in India discussed?

A9

Yes, the final chapter examines marketing research in India, discussing its growing importance, organizational structure, challenges, and future developments.
Q10

Does it help in understanding different research designs?

A10

Yes, Chapter 3 explains research design types—exploratory, descriptive, and conclusive—along with their characteristics and importance.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book specifically aligned with my M.Com semester syllabus?

A1

Yes, this book is meticulously crafted to align with the prescribed syllabus for M.Com 3rd Semester at Panjab University, Chandigarh, covering all units and topics in detail.
Q2

Does the book cover both qualitative and quantitative research methods?

A2

Absolutely. It includes dedicated chapters on qualitative research (focus groups, depth interviews) and comprehensive coverage of quantitative analysis, including descriptive statistics, hypothesis testing, and multivariate techniques.
Q3

Is sampling methodology explained in detail?

A3

Yes, Unit-II contains detailed chapters on sampling designs, explaining both probability and non-probability sampling methods, sample size determination, and sampling errors.
Q4

Does it cover the marketing research process step-by-step?

A4

Yes, the initial chapters detail the complete marketing research process, from problem definition and research proposal to research design and implementation.
Q5

Are advanced data analysis techniques like factor analysis covered?

A5

Yes, the book includes a detailed chapter on factor analysis, explaining its objectives, methods, steps, and applications using SPSS.
Q6

Is attitude measurement and scaling techniques covered as per the syllabus?

A6

Yes, Unit-III covers attitude measurement and various scaling techniques like Likert scales, semantic differential, and multidimensional scaling in detail.
Q7

Does the book contain elements for self-study and revision?

A7

Yes, each chapter concludes with key terms, review questions, and references, making it ideal for self-study, revision, and exam preparation.
Q8

Does it include real-world applications of marketing research?

A8

Yes, Unit-IV focuses entirely on marketing research applications, including product research, advertising research, consumer research, sales forecasting, and market segmentation studies.
Q9

Is the context of marketing research in India discussed?

A9

Yes, the final chapter examines marketing research in India, discussing its growing importance, organizational structure, challenges, and future developments.
Q10

Does it help in understanding different research designs?

A10

Yes, Chapter 3 explains research design types—exploratory, descriptive, and conclusive—along with their characteristics and importance.

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