Name: Mass Communication in India
Brand: Amit Book Depot
Price: 375 INR
Availability: InStock

Comprehensive Guide to Mass Communication and Media Studies in India

Mass Communication in India by Keval J. Kumar is a definitive book that provides an in-depth exploration of mass media, journalism, and communication theories in the Indian context. Published by Jaico Books, this book serves as an essential resource for students, researchers, and professionals in media studies, journalism, and communication courses. It covers a wide range of topics, from traditional media forms like radio and cinema to modern digital platforms, advertising, and intellectual property rights.

Key Features of the Book

1. Authoritative Content: Written by Keval J. Kumar, a renowned expert in mass communication, this book offers well-researched insights into India’s media landscape.

2. Structured Syllabus: The book follows a systematic approach, making it suitable for undergraduate and postgraduate courses in journalism and mass communication.

3. Updated Media Trends: It discusses contemporary issues like digital convergence, social media, and the impact of technology on traditional media.

4. Indian Context: Unlike generic Western textbooks, this book focuses on India’s unique media ecosystem, including Bollywood, folk media, and regional journalism.

5. Theoretical and Practical Knowledge: Combines communication theories with real-world applications, making it useful for academics and industry professionals.

Who Should Read This Book?

1. Students pursuing degrees in journalism, mass communication, and media studies.

2. Academicians looking for a structured textbook for media-related courses.

3. Media Professionals seeking insights into India’s evolving media industry.

4. Researchers exploring communication theories and media trends.

Why Choose This Book?

1. Comprehensive Coverage: From print to digital media, the book addresses all major communication channels.

2. Easy-to-Understand Language: Written in a clear and engaging style, suitable for beginners and experts.

3. Relevant Case Studies: Includes examples from Indian media to enhance practical understanding.

4. Exam-Oriented Content: Helps students prepare for university exams and competitive tests.

Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book suitable for undergraduate mass communication students?

A1

Yes, it is designed for BA, BCom, and other undergraduate courses in journalism and mass communication.
Q2

Does it cover digital media and social networking platforms?

A2

Yes, Chapter 13 discusses IT, telecommunications, and internet-based media.
Q3

Is the book updated with recent media trends?

A3

The latest edition includes contemporary topics like digital convergence and social media.
Q4

Can professionals in advertising and PR benefit from this book?

A4

Absolutely, Chapter 9 focuses on advertising and public relations in detail.
Q5

Is this book useful for competitive exams like UGC NET in journalism?

A5

Yes, it covers essential communication theories and media concepts relevant to such exams.
Q6

Does it discuss the impact of OTT platforms on traditional media?

A6

The book covers media convergence, including the rise of digital platforms.
Q7

Does the book explain media laws and ethics?

A7

Chapter 14 covers intellectual property rights and media regulations.
Q8

Is the language easy to understand for beginners?

A8

Yes, the book is written in clear, academic yet accessible language.
Q9

Can this book be used for self-study?

A9

Yes, it is structured for both classroom learning and independent study.
Q10

Does it compare Indian media with global media trends?

A10

While the focus is on India, it references global media theories where relevant.

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1. Communication Theory : An Introduction

2. Mass Media and Journalism : Speaking Truth to Power

3. Cinema : The First Audiovisual Medium

4. Radio Broadcasting : The End of Analogue?

5. Television : Cinema for Home and Family

6. The Music Industry : From Gramophone to Smart Phones

7. Book Publishing : An Industry Larger than Bollywood

8. Folk and Traditional Media : Alive and kicking

9. Advertising and Public Relations : ‘Engines’ of Media Growth

10. Media Audiences : Social Science Perspectives

11. Mass Communication and Society : Uses, Effects and Representations

12. Media, Culture and Development : Communication for Social Change

13. Information Technology, Telecommunications and the Internet : Convergent and Multi-Platform

14. Mass Media, Intellectual Property Rights (IPR) and the ‘Public Domain’