MANAGERIAL ECONOMICS

Managerial Economics is a book written by three famous authors, namely- Craig H. Petersen, W. Cris Lewis, and Sudhir K. Jain. The book has been prescribed by the Panjab University, Chandigarh for its students pursuing MA Economics and MCom 1^st Semester. Published by the well-established publisher- Pearson Education, the book has no room for errors and the quality is not compromised. This book tries to offer a lively presentation of analytical and empirical tools for managerial decision-making. This edition further lays more emphasis on managerial applications through added problems, case studies, and questions. The authors are of the belief that with this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics but also learn how the application of economic theory can improve decision-making. The book has been written with three primary objectives in mind. First, it is written so that the students will receive a well-thorough introduction to basic principles of microeconomics. The second aim or objective of this book is to illustrate how the application of economic theory can improve decision-making. And lastly, the third objective of this Indian international version is to provide several studies, many solved problems, and practice exercises to illustrate the principles and hence, in the process developing interest in related topics.

SALIENT FEATURES OF THE BOOK:

• The book is featured by a new section on managing risk- including insurance, diversification, and hedging.

• The book is comprised of an optimal mix of Indian and International cases.

• The book is updated with new topics on autocorrelation.

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