Contents

Unit - I

Introduction To Consumer Behaviour

1. Consumer Nature Determinants And Importance

2. Consumer Buying Process - I

3. Consumer Buying Process - II Information Search And Evaluation

4. Consumer Behaviour Models

5. Consumer Roles And Buying Behaviour

6. Profile Of The Consumer Innovator

  Unit - II

Determinants Of Consumer Behaviour

7. Consumer Motivation Needs And Buying Behaviour

8. Personality And Consumer Behaviour

9. Consumer Perception And Buying Behaviour

10. Consumer Attitude And Buying Behaviour

11. Learning And Consumer Behaviour

12. Life Styles And Consumer Behaviour

13. Self Concept And Consumer Behaviour

  Unit - III

External Determinants Of Consumer Behaviour

14. Culture Sub Culture And Consumer Behaviour

15. Social Class And Consumer Behaviour

16. Group Influence And Consumer Behaviour

17. Opinion Leaders Influences And Consumer Behaviour

18. Diffusion Of Innovation And Adoption Process

   Unit - IV

Business Buying Behaviour And Consumer Behvaiour

19. Organisational Buying Behaviour

20. Profit And Non Profit Organisations And Consumer Behaviour

21. Consumer Behaviour Research

22. Motivation Research And Consumer Behaviour

23. Consumer Research Issues And Complexities Motivational Research

24. Cross Cultural Dimensions Of Consumer Behaviour

Case Studies

Click Here To Download Content (INDEX) Of Old Version