Name: Digital Marketing Skill Enhancement Course (SEC)
Brand: Amit Book Depot
Price: 225 INR
Availability: InStock

Digital Marketing Skill Enhancement Course (SEC)

by Madhurima

₹225 ₹225.00(-/ off)

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Unlock the potential of the digital realm with Puneet Kumar's "Digital Marketing Skill Enhancement Course (SEC)." Tailored for BCA 2nd year, 3rd semester students at Panjab University, Chandigarh, this comprehensive guide adheres to the latest NEP syllabus. The book breaks down complex digital marketing concepts, covering SEO, social media marketing, and email campaigns, using student-friendly language and practical examples. Equip yourself with market-ready skills and excel academically by adding this invaluable resource to your study arsenal.

Overview:

Unlock the potential of the digital realm with the "Digital Marketing Skill Enhancement Course (SEC)" penned by Puneet Kumar. Published by the renowned Kalyani Publishers, this essential guide is tailored specifically for BCA 2nd year, 3rd semester students of Panjab University, Chandigarh. Staying true to the new syllabus outlined by the National Education Policy (NEP), this textbook is designed to furnish you with comprehensive and updated knowledge in digital marketing.

In-Depth Insight:

Navigating the ever-evolving digital landscape can be daunting, but with this resource, you're well-equipped to tackle diverse facets of digital marketing. The book breaks down complex concepts into digestible parts, making it easier for students to grasp and apply digital marketing principles effectively.

Educational Features:

Up-to-Date with NEP: The book adheres to the National Education Policy guidelines, making it an up-to-date resource.
Student-Friendly Language: Written in accessible English, it simplifies complex digital marketing jargon and methodologies.
University Curriculum Focused: Specifically designed for BCA 2nd year, 3rd semester students at Panjab University, Chandigarh, ensuring relevance and alignment with the curriculum.
Comprehensive and Practical: Each section is detailed with real-world examples, solved problems, and self-assessment questions to reinforce learning.

Have Doubts Regarding This Product ? Ask Your Question

Q1

What is the Digital Marketing Skill Enhancement Course (SEC)?

A1

The Digital Marketing SEC is a comprehensive course designed for B.COM/BBA 1st year, 1st semester students at Panjab University, Chandigarh. Authored by Puneet Kumar and published by Kalyani Publishers, it provides updated knowledge and skills in digital marketing, aligned with the National Education Policy (NEP) guidelines.
Q2

Who is this course intended for?

A2

This course is specifically intended for B.COM/BBA first-year students at Panjab University, Chandigarh. It's designed to provide them with foundational and practical knowledge of digital marketing.
Q3

What will I learn in this course?

A3

Students will learn the basics of digital marketing, search engine optimization (SEO), social media marketing, and email marketing. The course also covers the design and creation of websites along with the analysis of online marketing environments
Q4

What are the course objectives?

A4

The main objectives include understanding the principles of digital marketing, analyzing online environments, designing websites, and creating effective marketing campaigns utilizing various digital tools and platforms.
Q5

How is the course assessed?

A5

The assessment consists of a total of 75 marks: 60 marks for the theory exam and 15 marks for internal assessment. The exam is three hours long and consists of short answer and essay-type questions.
Q6

What educational features does the book offer?

A6

The book features up-to-date content aligned with NEP, uses student-friendly language, includes real-world examples and self-assessment questions, and focuses specifically on the curriculum for Panjab University.
Q7

Can this course help me in my future career?

A7

Absolutely! Understanding digital marketing is essential in today's job market, as businesses increasingly rely on digital strategies. This course equips students with the skills needed for various roles in marketing and business development.
Q8

Are there any prerequisites for enrolling in this course?

A8

There are no specific prerequisites for this course. It is designed for beginners and is suitable for students who have an interest in marketing and the digital landscape.
Q9

Is there a practical component in the course?

A9

Yes, the course includes a practical component where students will engage in hands-on activities related to digital marketing strategies, campaign creation, and the use of various digital tools.
Q10

Are there any online resources or materials provided?

A10

Yes, the course materials will include access to supplemental online resources, tutorials, and case studies that can further enhance your learning experience.

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1.Digital Marketing: Start with the basics and expand your understanding to encompass the diverse tools and techniques used in the realm of digital marketing. This foundational section sets the stage for more advanced topics by explaining what digital marketing is and how it functions in the modern world.

3.Search Engine Optimization (SEO): Learn the critical aspects of SEO, including on-page and off-page optimization, keyword research, and the significance of high-quality content. This section is vital for anyone looking to enhance website visibility and drive organic search traffic.

3.Social Media Marketing: Explore strategies to harness the power of social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Discover the importance of effective content creation, audience engagement, and social media analytics to create influential and successful campaigns.

4.E-mail Marketing: Gain insights into constructing effective email marketing campaigns. Topics include building a subscriber list, designing impactful emails, and measuring the success of your campaigns. This chapter empowers you to reach and retain your audience efficiently.