SCO 210-211, New Petrol Pump, Sec-34A,
Chandigarh
7696866526,
0172 2665665
Yes, it strictly follows the PTU MBA Semester III syllabus for Services Marketing.
Yes, it contains real-world case studies for better practical understanding.
Yes, solved papers from 2017 & 2018 are provided for exam preparation.
It covers service quality, customer behavior, service blueprinting, pricing, and sector-specific marketing.
Yes, marketing professionals can gain insights into service strategies and customer management.
It includes chapter-wise exercises and solved papers for practice.
Yes, Unit-3 covers self-service technologies and digital service delivery.
Yes, it is written in a student-friendly manner with clear explanations.
Yes, it includes diagrams, service blueprints, and models for visual learning.
Absolutely! It is designed for both classroom learning and self-study.
