Name: Mass Communication Principles and Concepts
Brand: Amit Book Depot
Price: 725 INR
Availability: InStock

Mass Communication: Principles and Concepts by Seema Hasan is a comprehensibook designed for students pursuing courses in mass communication, journalism, media studies, and related disciplines. This book provides an in-depth understanding of the fundamental principles, theories, and practices of mass communication, making it an essential resource for undergraduates, postgraduates, and professionals in the field.

Structured into ten well-defined units, the book systematically covers the core aspects of communication and mass media, from basic concepts to emerging trends. Each chapter is meticulously crafted to offer clarity, practical insights, and theoretical foundations, ensuring a holistic learning experience.

Key Features:

1. Comprehensive Coverage: The book explores the evolution of communication, mass media theories, journalism, broadcast media, advertising, public relations, press laws, media ethics, and new media technologies.

2. Theoretical and Practical Approach: Combines foundational theories with real-world applications, helping students bridge the gap between academia and industry.

3. Structured Syllabus: Aligned with university curricula, making it an ideal textbook for mass communication courses.

4. Updated Content: Includes contemporary topics such as cyber journalism, event management, and new media technologies.

5. Reader-Friendly Layout: Well-organized chapters with clear explanations, making complex concepts easy to grasp.

Who Should Read This Book?

1. Students of mass communication, journalism, and media studies

2. Aspiring journalists, advertisers, PR professionals, and broadcasters

3. Academicians and researchers in media-related fields

4. Professionals seeking updated knowledge on media trends

Why Choose This Book?

1. Authoritative Content: Written by an expert with extensive academic and industry experience.

2. Exam-Oriented: Helps students prepare for university exams and competitive tests.

3. Industry-Relevant: Covers contemporary media practices, including digital journalism and social media.

4. Publisher’s Credibility: CBS Publishers is a trusted name in academic and professional books.

Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book suitable for undergraduate mass communication students?

A1

Yes, it is designed for UG and PG students in mass communication, journalism, and media studies.
Q2

Does it cover contemporary topics like digital journalism?

A2

Yes, it includes chapters on cyber journalism, new media technologies, and recent media trends.
Q3

Are press laws and media ethics discussed in detail?

A3

Absolutely, Unit 6 is dedicated to press laws and media ethics.
Q4

Is this book useful for competitive exams in media?

A4

Yes, its structured content helps in preparing for university exams and media-related competitive tests.
Q5

Does it include case studies or practical examples?

A5

While primarily theoretical, it provides practical insights into media practices.
Q6

Is photography and photojournalism covered?

A6

Yes, Unit 9 focuses on photography and photojournalism.
Q7

Does the book discuss television and radio broadcasting?

A7

Yes, Unit 4 covers broadcast media, including TV and radio.
Q8

Is advertising and public relations explained well?

A8

Unit 5 provides a detailed discussion on advertising and PR.
Q9

Are communication models and theories included?

A9

Yes, Unit 2 covers key communication models and theories.
Q10

Is this book aligned with university syllabi?

A10

Yes, it follows a structured syllabus suitable for mass communication courses.

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UNIT 1 : Principles of Communication

1. Introduction to Communication

2. History of Communication

3. Types of Communication

4. Barriers to Communication

5. Essentials of Communication

6. Process of Communication

7. Effective Communication

8. Techniques of Business Communication

UNIT 2 : Introduction to Mass Communication

9. What is Mass Communication

10. Functions of Mass Communication

11. Communication versus Mass Communication

12. Elements of Mass Communication

13. Tools of Mass Communication

14. Mass Communication and Society

15. Models and Theories of Communication

UNIT 3 : Journalism

16. Journalism

17. News Reporting

18. Edition

19. Newspaper Printing and Management

UNIT 4 : Broadcast Media

20. Television

21. Radio

UNIT 5 : Advertising and Public Relations

22. Advertising

23. Public Relations

UNIT 6 : Press Laws and Media Ethics

24. Press Laws

25. Media Ethics

UNIT 7 : Media Research and Organizations

26. Research Methodologies for Media

27. Government Information Systems

UNIT 8 : New Media Technologies and World Media

28. New Media Technologies

29. World Media Scenario

UNIT 9 : Photography and Photojournalism

UNIt 10 : Recent Trends in Mass Communication

30. Cyber Journalism

31. Event Management

Index