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  • Q1
    Is this book suitable for undergraduate mass communication students?
    A1

    Yes, it is designed for UG and PG students in mass communication, journalism, and media studies.

  • Q2
    Does it cover contemporary topics like digital journalism?
    A2

    Yes, it includes chapters on cyber journalism, new media technologies, and recent media trends.

  • Q3
    Are press laws and media ethics discussed in detail?
    A3

    Absolutely, Unit 6 is dedicated to press laws and media ethics.

  • Q4
    Is this book useful for competitive exams in media?
    A4

    Yes, its structured content helps in preparing for university exams and media-related competitive tests.

  • Q5
    Does it include case studies or practical examples?
    A5

    While primarily theoretical, it provides practical insights into media practices.

  • Q6
    Is photography and photojournalism covered?
    A6

    Yes, Unit 9 focuses on photography and photojournalism.

  • Q7
    Does the book discuss television and radio broadcasting?
    A7

    Yes, Unit 4 covers broadcast media, including TV and radio.

  • Q8
    Is advertising and public relations explained well?
    A8

    Unit 5 provides a detailed discussion on advertising and PR.

  • Q9
    Are communication models and theories included?
    A9

    Yes, Unit 2 covers key communication models and theories.

  • Q10
    Is this book aligned with university syllabi?
    A10

    Yes, it follows a structured syllabus suitable for mass communication courses.

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UNIT 1 : Principles of Communication
1. Introduction to Communication
2. History of Communication
3. Types of Communication
4. Barriers to Communication
5. Essentials of Communication
6. Process of Communication
7. Effective Communication
8. Techniques of Business Communication

UNIT 2 : Introduction to Mass Communication
9. What is Mass Communication
10. Functions of Mass Communication
11. Communication versus Mass Communication
12. Elements of Mass Communication
13. Tools of Mass Communication
14. Mass Communication and Society
15. Models and Theories of Communication

UNIT 3 : Journalism 
16. Journalism
17. News Reporting
18. Edition
19. Newspaper Printing and Management

UNIT 4 : Broadcast Media
20. Television
21. Radio

UNIT 5 : Advertising and Public Relations
22. Advertising
23. Public Relations

UNIT 6 : Press Laws and Media Ethics
24. Press Laws
25. Media Ethics

UNIT 7 : Media Research and Organizations
26. Research Methodologies for Media
27. Government Information Systems

UNIT 8 : New Media Technologies and World Media
28. New Media Technologies
29. World Media Scenario

UNIT 9 : Photography and Photojournalism

UNIt 10 : Recent Trends in Mass Communication
30. Cyber Journalism
31. Event Management

Index

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