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Marketing Economics and Banking by Dr. Dezy Kumari, published by Lucent Publication, is a comprehensive book integrating core concepts of marketing management, macroeconomics, and banking principles. Designed for B.Com, MBA, and competitive exam aspirants, it covers essential topics from the marketing mix and consumer behavior to national income, taxation in India, and capital markets. The book features a logical syllabus, clear explanations, and a valuable economic glossary. An indispensable resource for building a strong foundation, it effectively bridges the gap between marketing strategy, economic policy, and financial systems, ensuring academic and professional success.
This book comprehensively covers three integrated fields: Marketing Management, Economics (both micro and macro), and Banking principles.
Yes, it is highly suitable. The content on Indian taxation, balance of payments, capital markets, and banking aligns directly with the syllabi of many competitive examinations.
It explicitly links them by explaining how the marketing environment, pricing decisions, and consumer behavior are influenced by macroeconomic factors like inflation, taxation, and national income.
Absolutely. The book includes chapters on the Balance of Payments and International Organizations (like WTO and IMF), providing a global economic perspective.
Yes, Chapter 22 is a dedicated "Economic Glossary & Acronyms," serving as a quick-reference guide for important terms.
Yes, specific chapters such as "Taxation in India" and content within economics and banking sections are tailored to the Indian context.
Consumer Behavior is covered in a dedicated chapter (Chapter 9), analyzing the psychological, social, and economic factors that influence buyer decision-making processes.
Certainly. Chapter 21 on "Banking" covers the fundamental principles, functions, and types of banking operations, forming a solid base for further study.
Chapter 5 on the "Product Life Cycle" details each stage (introduction, growth, maturity, decline) and discusses appropriate marketing strategies for each phase.
Its unique value lies in the seamless integration of marketing, economics, and banking into a single, coherent volume, demonstrating their inter-dependence in the real business world, which is rarely found in standalone subject books.
This book comprehensively covers three integrated fields: Marketing Management, Economics (both micro and macro), and Banking principles.
Yes, it is highly suitable. The content on Indian taxation, balance of payments, capital markets, and banking aligns directly with the syllabi of many competitive examinations.
It explicitly links them by explaining how the marketing environment, pricing decisions, and consumer behavior are influenced by macroeconomic factors like inflation, taxation, and national income.
Absolutely. The book includes chapters on the Balance of Payments and International Organizations (like WTO and IMF), providing a global economic perspective.
Yes, Chapter 22 is a dedicated "Economic Glossary & Acronyms," serving as a quick-reference guide for important terms.
Yes, specific chapters such as "Taxation in India" and content within economics and banking sections are tailored to the Indian context.
Consumer Behavior is covered in a dedicated chapter (Chapter 9), analyzing the psychological, social, and economic factors that influence buyer decision-making processes.
Certainly. Chapter 21 on "Banking" covers the fundamental principles, functions, and types of banking operations, forming a solid base for further study.
Chapter 5 on the "Product Life Cycle" details each stage (introduction, growth, maturity, decline) and discusses appropriate marketing strategies for each phase.
Its unique value lies in the seamless integration of marketing, economics, and banking into a single, coherent volume, demonstrating their inter-dependence in the real business world, which is rarely found in standalone subject books.
