The book covers a range of critical topics, including an overview of e-commerce, electronic data interchange (EDI), web-based e-commerce, online promotion tools and techniques, electronic payment systems, mobile commerce, and real-world applications through case studies.
Yes, the authors have written the book in clear and accessible language, making it suitable for students who may be new to the subject of e-commerce, as well as those looking to refine their understanding.
"E-Commerce" provides theoretical insights and practical applications, real-world case studies, and a question paper that reinforces learning. This comprehensive approach prepares students for examinations and real-world challenges in the e-commerce sector.
Yes, the textbook includes various real-world examples and case studies. These practical insights help students understand how theoretical concepts of e-commerce are applied in different industries.
Inderpreet Kaur and Ranjit Kaur are experienced educators in the field of information technology and e-commerce. Their academic credentials and practical insights provide readers with a well-rounded perspective on the subject.
The textbook includes a dedicated section that covers mobile commerce, discussing its benefits, challenges, and frameworks. It illustrates how businesses leverage mobile technology to reach consumers effectively.
Yes, the book addresses legal considerations related to e-commerce, including compliance, regulations, and issues around electronic transactions, enabling students to appreciate the legal framework governing online businesses.
Yes, the section on online promotion tools and techniques discusses how businesses use social media platforms for marketing and engagement, highlighting their role in influencing consumer behavior in the digital marketplace.
The book is structured into well-defined units, each focusing on specific aspects of e-commerce. This organized format allows students to build their knowledge progressively, making it easier to grasp complex topics.