The economic liberalization, globalization initiated few decades back, has played an important role in drastic transformation of business scenario in India. Strategy management has become an integral part of business dynamics today for any organisation to achieve an edge over its competitors. The emergence of strategic management as an integral part of the management studies is relatively new. However, it has gained a lot of importance over the last two decades, which have witnessed tremendous changes in consumer markets and the technologies used in business.

This book is an attempt to provide readers a comprehensive approach that covers issues across various spectra of business and public life in the domain of strategic management. It provides a stance not only on the new outlook of strategies being implemented in business today, but also on various situations where planned and emergent strategies are formulated. The book explains the subject of strategic management in a manner that is clear, well-structured and interesting for the students as well as practising and aspiring managers in Indian business.

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