ENTREPRENEURSHIP AND SMALL BUSINESS

Panjab University, Chandigarh has been prescribing the book, Entrepreneurship and Small Business, for students, pursuing their studies on BBA 5^th Semester. The book is written by two authors combined, namely, Renu Arora and S.K. Sood. The quality of the content is unarguably the best under the publication of Kalyani Publishers. The book covers ‘Entrepreneurship and Small Business’ latest syllabi of different Universities for B.Com., B.Com.(Prof.) M.Com., MBA, and other competitive exams. An earnest attempt has been made, presenting various technical aspects in the most simple manner. The basic objective of this course is to help the learners understand various issues involved in setting up a private enterprise and develop required entrepreneurial skills in economic development. It also aims to motivate students to opt for entrepreneurship and self-employment as alternate career options.

SALIENT FEATURES OF THE BOOK:

• Like many other publications of Kalyani Publishers, this book is also divided into 2 separate units, so that all the important topics can be included.

• The illustrations and examples given in the book are on a whole new level.

• The authors have kept in mind the pattern of syllabus and examinations.

• Extremely simple plain language is used which makes it easy to digest and comprehend.

• No important topic is left out, or in another word, the book is packed with all the basic topics.

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