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Business Environment BBA and BCom 2nd Sem PTU

by Madhurima
₹210 ₹210.00(-/ off)

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Business Environment for BBA/BCom 2nd Sem PTU | Thakur Publishers by Shami Singh Bhatia & Mamcy Arora is a definitive guide tailored to the Punjab Technical University syllabus. This comprehensive book covers all essential units: Introduction to Business Environment, Political & Legal Frameworks, Socio-Cultural & Technological Factors, and the International Business Environment. Key topics include economic policies (fiscal, monetary, and EXIM), FEMA, the Consumer Protection Act, LPG, CSR, WTO, MNCs, and mergers & acquisitions. With clear explanations, chapter-end exercises, and a strict syllabus alignment, this book is the ideal resource for PTU students to achieve academic excellence in their second-semester examinations.

Have Doubts Regarding This Product ? Ask Your Question

  • Q1
    Is this book aligned with the latest PTU syllabus for both BBA and BCom 2nd Semester?
    A1

    Yes, this book is meticulously crafted to be 100% aligned with the latest prescribed syllabus for both BBA and BCom 2nd Semester at Punjab Technical University (PTU).

  • Q2
    Does the book include solved previous years' PTU question papers?
    A2

    While the book contains chapter-end exercises for self-assessment, it does not include compiled previous years' papers. Its focus is on providing comprehensive theoretical coverage as per the syllabus.

  • Q3
    How updated is the information on policies like EXIM Policy and the Banking sector regulations?
    A3

    The authors strive to include the most recent and relevant information available at the time of publication. However, for the very latest policy updates, students are advised to cross-reference with current government and RBI publications.

  • Q4
    Is the Consumer Protection Act covered as per the new 2019 law or the old 1986 Act?
    A4

    Based on the provided table of contents, the book specifically mentions the Consumer Protection Act, 1986. Students should verify with their faculty if the syllabus requires knowledge of the 2019 amendment.

  • Q5
    Does the book cover the "Regional Groupings" like ASEAN, SAARC, etc., in detail?
    A5

    Yes, Unit 4 includes a dedicated section on "Regional Groupings," which typically covers major trade blocs relevant to the Indian context, such as ASEAN, SAARC, EU, etc.

  • Q6
    Is this book useful for students of other universities besides PTU?
    A6

    While it is specifically designed for PTU, the core topics of Business Environment are universal. Students from other universities can use it as a reference, but they should cross-check their specific syllabus for alignment.

  • Q7
    Does the book explain complex topics like Fiscal and Monetary Policy in a simplified way?
    A7

    Absolutely. The book breaks down complex economic concepts like Fiscal Policy and Monetary Policy into digestible sections, explaining their components and implications for business in a straightforward manner.

  • Q8
    Is the topic of 'Environmental Scanning Techniques' covered in a practical way?
    A8

    Yes, Unit 1 includes a section on Environmental Scanning, which explains the various techniques used by businesses to monitor and analyze their external environment.

  • Q9
    How does the book handle the topic of Liberalization, Privatization, and Globalization (LPG)?
    A9

    Unit 2 provides a dedicated chapter on LPG, explaining the concepts and, importantly, discussing the specific factors that have facilitated and impeded globalization in India.

  • Q10
    Is the role of the Public Sector and its reforms covered as per the current scenario?
    A10

    Yes, Unit 3 includes a section on the Public Sector that discusses its changing role, relevance, and the various reforms it has undergone in the Indian economy.

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UNIT - 1: Introduction to Business Environment

1. Business Environment
2. Environmental Scanning
3. Economic Environment of Business
4. Economic Systems
5. Economic Planning in India
6. Industrial Policy
7. Fiscal Policy
8. Monetary Policy
9. EXIM Policy
10. Exercise

UNIT - 2: Political and Legal Environment of Business

1. Political Environment of Business
2. Legal Environment of Business
3. Foreign Exchange Management Act (FEMA)
4. Consumer Protection Act, 1986
5. Liberalization, Privatization, and Globalization (LPG)
6. Exercise

UNIT - 3: Socio-Cultural and Technological Environment

1. Socio-Cultural Environment
2. Social Responsibility of Business: Corporate Social Responsibility (CSR)
3. Business Ethics
4. Public Sector
5. Banking Market/Banking
6. Security Market
7. Technological Environment
8. Exercise

UNIT - 4: International Environment of Business

1. International Business Environment
2. Multinational Corporations (MNCs)
3. Mergers and Acquisitions
4. World Trade Organization (WTO)
5. IMF: International Monetary Fund
6. Regional Groupings
7. Exercise
BUSINESS ENVIRONMENT

UNIT - 1: 

Introduction to Business Environment: Nature and Significance Business Environment. Components of Business Environment, Environment Scanning Techniques. Economic Environment of Business: Economic Systems Economic Planning in India, Brief idea of industrial policy, fiscal policy Monetary policy and EXIM policy.

UNIT - 2

Political and Legal Environment of Business: Three Political Institutions—Legislature, Executive, and Judiciary. Foreign Exchange Management Act (FEMA), Consumer Protection Act. Introduction to Liberalization. Privatization and Globalization: Factors Facilitating and Impeding Globalization in India.

UNIT - 3

Socio-Cultural Environment: Critical Elements of Socio-Cultural Environment. Social Responsibility of Business. Business Ethics and Corporate Social Responsibility. Public Section—Changing Role of Public Sector—Relevance of Public Sector—Public Sector Reforms. Regulatory Framework with Reference to Banking and Security Market. Technological Environment.

UNIT - 4

International Business Environment: Multinational Corporations—Benefits and Problems. Mergers and Acquisitions—Reasons, Trends, Advantages, and Disadvantages. WTO, Consequences of WTO for India. IMF Regional Groupings.

Title: Business Environment for BBA & BCom 2nd Semester, PTU by Shami Singh Bhatia & Mamcy Arora | Thakur Publishers

This book, "Business Environment," is meticulously crafted as a comprehensive and syllabus-specific guide for students pursuing Bachelor of Business Administration (BBA) and Bachelor of Commerce (BCom) at Punjab Technical University (PTU) in their second semester. Authored by Shami Singh Bhatia and Mamcy Arora and published by Thakur Publishers, this book is an indispensable academic resource designed to provide a clear and structured understanding of the dynamic external forces that shape modern business operations.

Structured in perfect alignment with the prescribed PTU syllabus, the book systematically covers all critical units. It begins with a foundational introduction to the business environment, explaining its nature, significance, and components. Students are introduced to essential concepts like environmental scanning and the structure of various economic systems. The unit provides a detailed overview of India's economic framework, including economic planning, industrial policy, fiscal policy, monetary policy, and the EXIM policy, forming a solid base for understanding the macroeconomic landscape.

The second unit delves into the political and legal environment of business, a critical area for any aspiring business professional. It elaborates on the roles of the legislature, executive, and judiciary in shaping business conduct. Key legislations such as the Foreign Exchange Management Act (FEMA) and the Consumer Protection Act, 1986, are explained with clarity. Furthermore, this section provides a crucial analysis of the Liberalization, Privatization, and Globalization (LPG) model, discussing the factors that have both facilitated and impeded globalization in the Indian context.

Unit three explores the socio-cultural and technological environment, addressing the soft yet powerful influences on business. It covers the critical elements of the socio-cultural milieu and delves into the ethical dimensions of business through chapters on Corporate Social Responsibility (CSR) and Business Ethics. This unit also examines the evolving role and relevance of the public sector in India and its reforms. Additionally, it provides a clear regulatory framework for the banking market and the security market, alongside an analysis of the rapidly evolving technological environment.

The final unit expands the perspective to the international business environment. It offers insights into the functioning, benefits, and challenges of Multinational Corporations (MNCs) and explains the strategic rationale behind Mergers and Acquisitions. The book provides a detailed examination of global economic institutions and agreements, including the World Trade Organization (WTO) and its consequences for India, the International Monetary Fund (IMF), and the various regional groupings that influence international trade.

Key features of this PTU-centric book include:

1. Strict Syllabus Adherence: The content is meticulously organized to match the latest PTU syllabus for BBA and BCom 2nd Semester, ensuring no topic is left uncovered.
2. Clear and Structured Content: Each chapter is presented in a lucid and point-wise manner, facilitating easy comprehension and efficient revision.
3. Chapter-wise Exercises: Every unit concludes with a dedicated exercise section, allowing students to self-assess their understanding and prepare effectively for university examinations.
4. Examination-Oriented Approach: The content is tailored to help students answer questions precisely as expected in PTU examinations.
5. Relevant Case Studies and Examples: The inclusion of contemporary examples, including Indian case studies, helps bridge the gap between theoretical concepts and real-world business scenarios.

This book is not just a book but a complete learning package for PTU students aiming to master the subject of business environment. It is an essential investment for securing high marks and building a strong foundational knowledge of how businesses interact with and are influenced by their economic, legal, social, and global surroundings.

UNIT - 1: Introduction to Business Environment

1. Business Environment
2. Environmental Scanning
3. Economic Environment of Business
4. Economic Systems
5. Economic Planning in India
6. Industrial Policy
7. Fiscal Policy
8. Monetary Policy
9. EXIM Policy
10. Exercise

UNIT - 2: Political and Legal Environment of Business

1. Political Environment of Business
2. Legal Environment of Business
3. Foreign Exchange Management Act (FEMA)
4. Consumer Protection Act, 1986
5. Liberalization, Privatization, and Globalization (LPG)
6. Exercise

UNIT - 3: Socio-Cultural and Technological Environment

1. Socio-Cultural Environment
2. Social Responsibility of Business: Corporate Social Responsibility (CSR)
3. Business Ethics
4. Public Sector
5. Banking Market/Banking
6. Security Market
7. Technological Environment
8. Exercise

UNIT - 4: International Environment of Business

1. International Business Environment
2. Multinational Corporations (MNCs)
3. Mergers and Acquisitions
4. World Trade Organization (WTO)
5. IMF: International Monetary Fund
6. Regional Groupings
7. Exercise

Have Doubts Regarding This Product ? Ask Your Question

  • Q1
    Is this book aligned with the latest PTU syllabus for both BBA and BCom 2nd Semester?
    A1

    Yes, this book is meticulously crafted to be 100% aligned with the latest prescribed syllabus for both BBA and BCom 2nd Semester at Punjab Technical University (PTU).

  • Q2
    Does the book include solved previous years' PTU question papers?
    A2

    While the book contains chapter-end exercises for self-assessment, it does not include compiled previous years' papers. Its focus is on providing comprehensive theoretical coverage as per the syllabus.

  • Q3
    How updated is the information on policies like EXIM Policy and the Banking sector regulations?
    A3

    The authors strive to include the most recent and relevant information available at the time of publication. However, for the very latest policy updates, students are advised to cross-reference with current government and RBI publications.

  • Q4
    Is the Consumer Protection Act covered as per the new 2019 law or the old 1986 Act?
    A4

    Based on the provided table of contents, the book specifically mentions the Consumer Protection Act, 1986. Students should verify with their faculty if the syllabus requires knowledge of the 2019 amendment.

  • Q5
    Does the book cover the "Regional Groupings" like ASEAN, SAARC, etc., in detail?
    A5

    Yes, Unit 4 includes a dedicated section on "Regional Groupings," which typically covers major trade blocs relevant to the Indian context, such as ASEAN, SAARC, EU, etc.

  • Q6
    Is this book useful for students of other universities besides PTU?
    A6

    While it is specifically designed for PTU, the core topics of Business Environment are universal. Students from other universities can use it as a reference, but they should cross-check their specific syllabus for alignment.

  • Q7
    Does the book explain complex topics like Fiscal and Monetary Policy in a simplified way?
    A7

    Absolutely. The book breaks down complex economic concepts like Fiscal Policy and Monetary Policy into digestible sections, explaining their components and implications for business in a straightforward manner.

  • Q8
    Is the topic of 'Environmental Scanning Techniques' covered in a practical way?
    A8

    Yes, Unit 1 includes a section on Environmental Scanning, which explains the various techniques used by businesses to monitor and analyze their external environment.

  • Q9
    How does the book handle the topic of Liberalization, Privatization, and Globalization (LPG)?
    A9

    Unit 2 provides a dedicated chapter on LPG, explaining the concepts and, importantly, discussing the specific factors that have facilitated and impeded globalization in India.

  • Q10
    Is the role of the Public Sector and its reforms covered as per the current scenario?
    A10

    Yes, Unit 3 includes a section on the Public Sector that discusses its changing role, relevance, and the various reforms it has undergone in the Indian economy.

BUSINESS ENVIRONMENT

UNIT - 1: 

Introduction to Business Environment: Nature and Significance Business Environment. Components of Business Environment, Environment Scanning Techniques. Economic Environment of Business: Economic Systems Economic Planning in India, Brief idea of industrial policy, fiscal policy Monetary policy and EXIM policy.

UNIT - 2

Political and Legal Environment of Business: Three Political Institutions—Legislature, Executive, and Judiciary. Foreign Exchange Management Act (FEMA), Consumer Protection Act. Introduction to Liberalization. Privatization and Globalization: Factors Facilitating and Impeding Globalization in India.

UNIT - 3

Socio-Cultural Environment: Critical Elements of Socio-Cultural Environment. Social Responsibility of Business. Business Ethics and Corporate Social Responsibility. Public Section—Changing Role of Public Sector—Relevance of Public Sector—Public Sector Reforms. Regulatory Framework with Reference to Banking and Security Market. Technological Environment.

UNIT - 4

International Business Environment: Multinational Corporations—Benefits and Problems. Mergers and Acquisitions—Reasons, Trends, Advantages, and Disadvantages. WTO, Consequences of WTO for India. IMF Regional Groupings.

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