Name: Thakur marketing management bba 3rd sem
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Thakur marketing management bba 3rd sem

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Marketing Management by Veera Thakur & Farook Azam, published by Thakur Publication, is the prescribed textbook for BBA 3rd Semester at PTU. This comprehensive guide systematically covers the entire syllabus, from core marketing concepts to the practical applications of the marketing mix (4Ps). It includes detailed chapters on market segmentation, product and pricing strategies, distribution channels, and promotion. The book is also an invaluable resource for MBA Semester II students seeking a clear and concise foundation in marketing principles. With solved papers and previous year question papers, it is an essential tool for exam preparation and academic success.

Marketing Management the definitive academic resource meticulously crafted for students of BBA 3rd Semester at Punjab Technical University (PTU). Authored by Veera Thakur and Farook Azam, this book is structured to provide an in-depth and systematic understanding of modern marketing principles, aligning perfectly with the university's curriculum. Its clarity, comprehensive coverage, and exam-focused approach also make it a highly relevant and accessible guide for MBA Semester II students and anyone seeking to build a strong foundation in marketing management.

Key Features for Academic Excellence

"Marketing Management" is more than just a textbook; it is an all-in-one learning solution engineered for success.

1. PTU Syllabus-Centric: The content is exclusively tailored to match the BBA 3rd Sem PTU syllabus unit-for-unit, ensuring students study exactly what is required for their exams.

2. Ideal for MBA Semester II: The clear explanations of fundamental concepts make it an excellent supplementary or primary resource for MBA Semester II students who need a quick yet thorough grasp of marketing management.

3. Comprehensive Chapter Exercises: Each unit concludes with a dedicated exercise section, allowing students to test their understanding, revise key terms, and apply concepts to practical scenarios.

4. Invaluable Exam Preparation Toolkit: The book includes a collection of Solved Papers from 2015 to 2018, providing insight into question patterns, marking schemes, and expected answers. Additionally, the Question Paper (2019) offers the most recent practice material for self-assessment.

5. Clear and Accessible Language: Written in a straightforward and student-friendly manner, the book demystifies complex topics, making them easy to comprehend and retain.

Why Choose This Book?

For the BBA PTU student, this is the official and most reliable guide to ace your third-semester marketing paper. For the MBA Semester II scholar, it serves as a perfect primer to reinforce core concepts that will be built upon in advanced courses. Its practical approach, combined with theoretical depth, ensures that learners are not only prepared for examinations but also equipped with the knowledge to understand real-world marketing challenges.

Conclusion

Marketing Management by Veera Thakur and Farook Azam is an indispensable book for BBA 3rd Semester PTU students and MBA Semester II aspirants. It combines theoretical foundations with practical insights, ensuring students are well-equipped to analyze, strategize, and execute effective marketing plans. Whether used as a primary book or reference guide, this book supports the development of essential marketing competencies necessary for success in the competitive business world.

Have Doubts Regarding This Product ? Ask Your Question

Q1

How does this book align with the PTU syllabus for Marketing Management?

A1

The book is specifically tailored to match the PTU syllabus unit-by-unit, ensuring comprehensive coverage of all topics required for the BBA 3rd Semester exams, including detailed explanations and practical exercises.
Q2

What makes this book suitable for exam preparation?

A2

It includes solved papers from 2015 to 2018, practice questions from 2019, and chapter-end exercises that help students understand question patterns, improve their answering skills, and self-assess effectively.
Q3

Does the book cover the latest marketing trends and concepts?

A3

While primarily aligned with the PTU syllabus, the book also discusses fundamental marketing principles that are universally applicable, with insights into modern marketing strategies and environment analysis.
Q4

Are there practical examples included in the book?

A4

Yes, the book integrates practical scenarios, case studies, and examples to help students relate theoretical concepts to real-world marketing challenges.
Q5

How detailed are the chapter exercises and how do they aid learning?

A5

Each chapter concludes with comprehensive exercises, including multiple-choice questions, short answer questions, and case-based problems, designed to reinforce understanding and enhance analytical skills.
Q6

Is this book suitable for students who are new to marketing?

A6

Absolutely. The language is straightforward and student-friendly, making complex concepts accessible even to beginners.
Q7

Are there visual aids like diagrams and charts to facilitate learning?

A7

The book includes various diagrams, flowcharts, and tables to visually explain concepts like the marketing mix, product life cycle, and segmentation strategies.
Q8

How is the book organized to support systematic learning?

A8

The book is divided into clear units aligned with the syllabus, with each unit building on the previous one, complemented by exercises and review questions for effective revision.
Q9

Does the book address the societal and ethical aspects of marketing?

A9

Yes, it discusses societal marketing concepts and the importance of ethical practices in marketing strategies.
Q10

How does the book assist in developing practical marketing skills?

A10

Through case studies, exercises, and past exam papers, students learn to analyze situations, develop strategies, and apply theoretical knowledge practically.

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Unit 1: Introduction to Marketing

1.1. Marketing

1.2. Marketing Concepts

1.3. Marketing Management

1.4. Analysis of Marketing Environment

1.5. Exercise

Unit 2: Market Segmentation and Marketing Mix

2.1. Target Marketing: STP Approach

2.2. Marketing Segmentation

2.3. Targeting

2.4. Positioning

2.5. Marketing Mix

2.6. Exercise

Unit 3: Product and Pricing Decisions

3.1. Product Decisions

3.2. Major Product Decisions

3.3. Pricing Decisions

3.4. Exercise

Unit 4: Place and Promotion Decisions

4.1. Distribution Decisions

4.2. Managing Retailing

4.3. Physical Distribution System

4.4. Product Promotion

4.5. Promotion Mix

4.6. Integrated Marketing Communication (IMC)

4.7. Exercise

Solved Papers (2015-2018)

Classification

Question Paper (2019)

BBA 302- Marketing Management

Course Objective: Marketing is one of the foremost functions of Management in present day corporate world, its understanding results in developing best products in terms of goods and services that brings consumer satisfaction. This course will imbibe the basic understanding among the students to become successful marketers.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Explain the basics of marketing, selling, marketing mix and its core concepts.

CO2: Describe the intricacies of the marketing environment and marketing information systems for effective marketing planning and strategies.

CO3: Develop necessary skills for effective market segmentation, targeting and positioning.

CO4 – Illustrate various components of product mix, product life cycle and comprehend the new product development process.

CO5– Develop an understanding of promotion mix and strategies for successful promotion

Unit I

Marketing: Nature and Scope of Marketing, customer needs, wants and demand. Various Marketing Concepts: production, product, selling, marketing and societal marketing, Analyzing marketing environment: micro, macro environment

Unit II

Market segmentation: Need, concept, nature, basis and strategies, mass marketing vs. Segmentation.

Marketing mix: 4Ps of products and 7Ps of services, components and factors affecting mix.

Unit III

Product decisions: Product definition, new product development process, and product life cycle, positioning, branding, packaging and labeling decisions.

Pricing decisions: importance, objectives, designing strategies, Pricing Techniques

Unit IV

Distribution: Types of channel, factors affecting decision, Designing and Managing Marketing Channel, Managing Retailing, physical distribution system and its components.

Product Promotion: promotion mix-introduction, importance, advantages and disadvantages of various components and factors affecting. Designing and managing Integrated Marketing Communications.