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Have Doubts Regarding This Product ? Ask Your Question

  • Q1
    Is this book suitable for MBA students specializing in Economics?
    A1

    Yes, it covers advanced microeconomic concepts relevant for MBA programs.

  • Q2
    Does this book include numerical problems and solutions?
    A2

    Yes, it contains mathematical applications, graphs, and optimization techniques with examples.

  • Q3
    Can this book help in UGC NET Commerce preparation?
    A3

    Absolutely, it covers essential topics for UGC NET Commerce and Management exams.

  • Q4
    Are there case studies or real-world business examples?
    A4

    Yes, it integrates theoretical concepts with practical business applications.

  • Q5
    Does it cover the latest trends in microeconomic analysis?
    A5

    It includes updated content on market failures, asymmetric information, and government policies.

  • Q6
    Is this book useful for competitive exams like UPSC Economics optional?
    A6

    While primarily for business economics, it can supplement UPSC preparation for certain topics.

  • Q7
    Does it explain pricing strategies in different market structures?
    A7

    Yes, it covers pricing under perfect competition, monopoly, oligopoly, and monopolistic competition.

  • Q8
    Is this book suitable for self-study?
    A8

    Yes, its structured approach makes it ideal for independent learning.

  • Q9
    Does it cover labor economics and wage determination?
    A9

    Yes, Part 7 discusses factor pricing, wages, rent, interest, and profits.

  • Q10
    Is this book aligned with university syllabi for B.Com and BBA?
    A10

    Yes, it follows a curriculum-friendly structure for commerce and management courses.

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PART 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
1. Business economics : Introduction
2. Basic Problems of An Economy and Role of Price Mechanism
Appendix to Chapter 2 : The of Mathematical Concepts, Graphs and Optimisation Techniques
PART 2 - DEMAND ANALYSIS AND CONSUMER BEHAVIOUR
3. Demand and Law of Demand
4. Consumer’s Behaviour : Cardinal Utility Theory
5. Indifference Curve Analysis of Demand
6. Revealed Preference Theory of Demand
7. Consumer Surplus
8. Elasticity of Demand
9. Demand Forecasting

PART 3 - ANALYSIS OF PRODUCTION AND COST
10. Production analysis : Factors of Production
11. Theory of Production : Returns to a Variable Factor
12. Production Function with Two Variable Inputs
13. Optimum Factor Combination
14. Cost Analysis
15. Break-Even Analysis
16. Supply and Its Elasticity

PART 4 - MARKET STRUCTURES AND PRICING OF PRODUCTS
17. Market Structures and Concepts of Revenue
18. Objectives of Business firms and their Equilibrium : A General Analysis
19. Equilibrium of The Firm and Industry Under Perfect Competition
20. Pricing in a Perfectly Competitive Market
21. Consumer Surplus, Producer Surplus and Economic Efficiency of Perfect Competition
22. Price and Output Under Monopoly
- Appendix to Chapter 22 : Measurement of Monopoly Power and Rule of Thumb for Pricing
23. Price Discrimination
24. Monopolistic Competition
25. Price and Output Under Duopoly and Oligopoly
- Appendix to Chapter 25 : Classical Models of Oligopoly
26. Pricing PraCTICES : Full - Cost (Mark - UP) Pricing, Multi-Product Pricing and Marginal Cost Pricing

PART 5 - MARKET FAILURES AND GOVERNMENT INTERVENTION
27. Market Failure and Its Causes
28. Externalities, Public Goods and Market Failure
29. Asymmetric Information and Market Failure
30. Government Intervention and Economic Efficiency

PART 6 - CAPITAL BUDGETING : LONG - TERM INVESTMENT ANALYSIS
31. Capital Budgeting : Analysis of Investment Projects
- Appendix to Chapter 31
32. Cost of Capital of Business Firms
33. Cost - Benefit Analysis

PART 7 - FACTOR PRICING AND INCOME DISTRIBUTION
34. Factor Pricing and Theory of Income Distribution
35. Determination of Wages
36. Theory of Rent
37. Theories of Interest
38. Theories of Profits

S Chand BUSINESS ECONOMICS: Microeconomic Analysis by Dr. H.L. Ahuja is a comprehensive book designed for students pursuing undergraduate and postgraduate courses in Business Economics, Commerce, and Management. This book provides an in-depth analysis of microeconomic principles and their application in business decision-making. It is structured to help students understand demand and supply dynamics, production and cost analysis, market structures, pricing strategies, and government intervention in markets.

Key Features:

1. Clear and Systematic Explanation: The book simplifies complex economic theories with real-world business applications, making it ideal for students and professionals.
2. Theoretical and Practical Approach: It covers both theoretical concepts and practical case studies to enhance understanding.
3. Updated Content: Includes contemporary topics such as market failures, asymmetric information, cost-benefit analysis, and capital budgeting.
4. Mathematical and Graphical Tools: Provides appendix sections with mathematical concepts, graphs, and optimization techniques for better problem-solving.
5. Exam-Oriented Structure: Each chapter includes key takeaways, review questions, and illustrative examples to aid in exam preparation.

Who Should Read This Book?

1. B.Com, BBA, MBA, and MA Economics students
2. Business professionals and managers seeking insights into economic decision-making
3. Competitive exam aspirants (UPSC, UGC NET, and other commerce-related exams)

Why Choose This Book?

1. Authored by Dr. H.L. Ahuja, a renowned economist with extensive academic experience.
2. Published by S Chand, a trusted name in academic and professional books.
3. Balanced blend of theory and business applications for a holistic learning experience.
4. Helps in developing analytical skills for business and economic problem-solving.

PART 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
1. Business economics : Introduction
2. Basic Problems of An Economy and Role of Price Mechanism
Appendix to Chapter 2 : The of Mathematical Concepts, Graphs and Optimisation Techniques
PART 2 - DEMAND ANALYSIS AND CONSUMER BEHAVIOUR
3. Demand and Law of Demand
4. Consumer’s Behaviour : Cardinal Utility Theory
5. Indifference Curve Analysis of Demand
6. Revealed Preference Theory of Demand
7. Consumer Surplus
8. Elasticity of Demand
9. Demand Forecasting

PART 3 - ANALYSIS OF PRODUCTION AND COST
10. Production analysis : Factors of Production
11. Theory of Production : Returns to a Variable Factor
12. Production Function with Two Variable Inputs
13. Optimum Factor Combination
14. Cost Analysis
15. Break-Even Analysis
16. Supply and Its Elasticity

PART 4 - MARKET STRUCTURES AND PRICING OF PRODUCTS
17. Market Structures and Concepts of Revenue
18. Objectives of Business firms and their Equilibrium : A General Analysis
19. Equilibrium of The Firm and Industry Under Perfect Competition
20. Pricing in a Perfectly Competitive Market
21. Consumer Surplus, Producer Surplus and Economic Efficiency of Perfect Competition
22. Price and Output Under Monopoly
- Appendix to Chapter 22 : Measurement of Monopoly Power and Rule of Thumb for Pricing
23. Price Discrimination
24. Monopolistic Competition
25. Price and Output Under Duopoly and Oligopoly
- Appendix to Chapter 25 : Classical Models of Oligopoly
26. Pricing PraCTICES : Full - Cost (Mark - UP) Pricing, Multi-Product Pricing and Marginal Cost Pricing

PART 5 - MARKET FAILURES AND GOVERNMENT INTERVENTION
27. Market Failure and Its Causes
28. Externalities, Public Goods and Market Failure
29. Asymmetric Information and Market Failure
30. Government Intervention and Economic Efficiency

PART 6 - CAPITAL BUDGETING : LONG - TERM INVESTMENT ANALYSIS
31. Capital Budgeting : Analysis of Investment Projects
- Appendix to Chapter 31
32. Cost of Capital of Business Firms
33. Cost - Benefit Analysis

PART 7 - FACTOR PRICING AND INCOME DISTRIBUTION
34. Factor Pricing and Theory of Income Distribution
35. Determination of Wages
36. Theory of Rent
37. Theories of Interest
38. Theories of Profits

Have Doubts Regarding This Product ? Ask Your Question

  • Q1
    Is this book suitable for MBA students specializing in Economics?
    A1

    Yes, it covers advanced microeconomic concepts relevant for MBA programs.

  • Q2
    Does this book include numerical problems and solutions?
    A2

    Yes, it contains mathematical applications, graphs, and optimization techniques with examples.

  • Q3
    Can this book help in UGC NET Commerce preparation?
    A3

    Absolutely, it covers essential topics for UGC NET Commerce and Management exams.

  • Q4
    Are there case studies or real-world business examples?
    A4

    Yes, it integrates theoretical concepts with practical business applications.

  • Q5
    Does it cover the latest trends in microeconomic analysis?
    A5

    It includes updated content on market failures, asymmetric information, and government policies.

  • Q6
    Is this book useful for competitive exams like UPSC Economics optional?
    A6

    While primarily for business economics, it can supplement UPSC preparation for certain topics.

  • Q7
    Does it explain pricing strategies in different market structures?
    A7

    Yes, it covers pricing under perfect competition, monopoly, oligopoly, and monopolistic competition.

  • Q8
    Is this book suitable for self-study?
    A8

    Yes, its structured approach makes it ideal for independent learning.

  • Q9
    Does it cover labor economics and wage determination?
    A9

    Yes, Part 7 discusses factor pricing, wages, rent, interest, and profits.

  • Q10
    Is this book aligned with university syllabi for B.Com and BBA?
    A10

    Yes, it follows a curriculum-friendly structure for commerce and management courses.

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