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S Chand BUSINESS ECONOMICS Microeconomic Analysis

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  • Q1
    Is this book suitable for MBA students specializing in Economics?
    A1

    Yes, it covers advanced microeconomic concepts relevant for MBA programs.

  • Q2
    Does this book include numerical problems and solutions?
    A2

    Yes, it contains mathematical applications, graphs, and optimization techniques with examples.

  • Q3
    Can this book help in UGC NET Commerce preparation?
    A3

    Absolutely, it covers essential topics for UGC NET Commerce and Management exams.

  • Q4
    Are there case studies or real-world business examples?
    A4

    Yes, it integrates theoretical concepts with practical business applications.

  • Q5
    Does it cover the latest trends in microeconomic analysis?
    A5

    It includes updated content on market failures, asymmetric information, and government policies.

  • Q6
    Is this book useful for competitive exams like UPSC Economics optional?
    A6

    While primarily for business economics, it can supplement UPSC preparation for certain topics.

  • Q7
    Does it explain pricing strategies in different market structures?
    A7

    Yes, it covers pricing under perfect competition, monopoly, oligopoly, and monopolistic competition.

  • Q8
    Is this book suitable for self-study?
    A8

    Yes, its structured approach makes it ideal for independent learning.

  • Q9
    Does it cover labor economics and wage determination?
    A9

    Yes, Part 7 discusses factor pricing, wages, rent, interest, and profits.

  • Q10
    Is this book aligned with university syllabi for B.Com and BBA?
    A10

    Yes, it follows a curriculum-friendly structure for commerce and management courses.

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PART 1 - NATURE AND SCOPE OF BUSINESS ECONOMICS
1. Business economics : Introduction
2. Basic Problems of An Economy and Role of Price Mechanism
Appendix to Chapter 2 : The of Mathematical Concepts, Graphs and Optimisation Techniques
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PART 2 - DEMAND ANALYSIS AND CONSUMER BEHAVIOUR
3. Demand and Law of Demand
4. Consumer’s Behaviour : Cardinal Utility Theory
5. Indifference Curve Analysis of Demand
6. Revealed Preference Theory of Demand
7. Consumer Surplus
8. Elasticity of Demand
9. Demand Forecasting

PART 3 - ANALYSIS OF PRODUCTION AND COST
10. Production analysis : Factors of Production
11. Theory of Production : Returns to a Variable Factor
12. Production Function with Two Variable Inputs
13. Optimum Factor Combination
14. Cost Analysis
15. Break-Even Analysis
16. Supply and Its Elasticity

PART 4 - MARKET STRUCTURES AND PRICING OF PRODUCTS
17. Market Structures and Concepts of Revenue
18. Objectives of Business firms and their Equilibrium : A General Analysis
19. Equilibrium of The Firm and Industry Under Perfect Competition
20. Pricing in a Perfectly Competitive Market
21. Consumer Surplus, Producer Surplus and Economic Efficiency of Perfect Competition
22. Price and Output Under Monopoly
- Appendix to Chapter 22 : Measurement of Monopoly Power and Rule of Thumb for Pricing
23. Price Discrimination
24. Monopolistic Competition
25. Price and Output Under Duopoly and Oligopoly
- Appendix to Chapter 25 : Classical Models of Oligopoly
26. Pricing PraCTICES : Full - Cost (Mark - UP) Pricing, Multi-Product Pricing and Marginal Cost Pricing

PART 5 - MARKET FAILURES AND GOVERNMENT INTERVENTION
27. Market Failure and Its Causes
28. Externalities, Public Goods and Market Failure
29. Asymmetric Information and Market Failure
30. Government Intervention and Economic Efficiency

PART 6 - CAPITAL BUDGETING : LONG - TERM INVESTMENT ANALYSIS
31. Capital Budgeting : Analysis of Investment Projects
- Appendix to Chapter 31
32. Cost of Capital of Business Firms
33. Cost - Benefit Analysis

PART 7 - FACTOR PRICING AND INCOME DISTRIBUTION
34. Factor Pricing and Theory of Income Distribution
35. Determination of Wages
36. Theory of Rent
37. Theories of Interest
38. Theories of Profits

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