CONTENTS

      UNIT- I

1.   INTRODUCTION TO MARKETING

2.   MARKETING PROCESS

3.   MARKETING MIX

4.   MARKETING INFORMATION SYSTEM

5.   MARKETING RESEARCH

6.   CONSUMER BUYING BEHAVIOUR

7.   MARKET SEGMENTATION, TARGETING, AND POSITIONING

8.   PRODUCT CONCEPTS AND CLASSIFICATION (INCLUDING PRODUCT LIFE CYCLE)

9.   PRODUCT PLANNING AND MARKET STRATEGIES

10. PRODUCT BRANDING, PACKAGING, AND LABELING

      UNIT- II

1.   PRICING DECISION: PRICING POLICIES AND STRATEGIES

2.   DISTRIBUTION DECISION: CHANNELS OF DISTRIBUTION

3.   PHYSICAL DISTRIBUTION

4.   MARKETING COMMUNICATION AND PROMOTION

5.   PROMOTION TOOLS: ADVERTISING, SALES PROMOTION, PERSONAL SELLING AND PUBLIC RELATIONS

6.   MARKETING IN A DEVELOPING ECONOMY

7.   RURAL MARKETING

8.   MARKETING ORGANISATION AND CONTROL

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