FINANCIAL MANAGEMENT

Another book that has been swarming the markets for its efficiency is Financial Marketing, written by a renowned and established author- Prof. Shishir Sahu. The book is published under the publication of the reputed publisher- Thakur Publication Pvt. Ltd. It has been recommended by I.K. Gujral Punjab Technical University for the students pursuing their studies in B.Com. 5^th Semester. This book aims to provide the students with an in-depth understanding of the core finance functions and decisions in the area of corporate financial management. A wide range of topics is covered. Besides the valued information contained in the book, the book includes numerous tools such as styles, figures, and numerical figures, and numerical. This provides more adapting views to students and makes the subject easily comprehensible. Customized matter strictly according to the syllabus is also provided in a simple and lucid style. Elaborate theories are included too. Each unit consists of a good number of categorized problems. Moreover, examples with step-by-step working notes along with exercise problems are given in each unit. Another important feature of this book is that previous years' papers are given at the end of the book.

SALIENT FEATURES OF THE BOOK:

• The book is well-composed in a plain and simple style with a comprehensible choice of words and illustrations.

• The book is written in such a way that it definitely aligns with the syllabus prescribed by the University.

• The book is helpful from an examination point of view as well as a subjective point of view.

• The book is available at a comparatively lesser price in the market.