Himalaya Marketing Management BCom 4th Semester PU Chandigarh
Himalaya Marketing Management BCom 4th Semester PU Chandigarh
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Contents
Unit - I
Chapter - 1 Introduction To Markrting
Chapter - 2 Marketing Information System
Chapter - 3 Consumer Buying Behaviour
Chapter - 4 Market Segmentation
Chapter - 5 Concepts Of Market Targeting And Positioning
Chapter - 6 Product Planning And Market Strategies
Chapter - 7 Branding Packaging And Labeling
Unit - II
Chapter - 8 Pricing Decisions
Chapter - 9 Distribution Decisions
Chapter - 10 Promotion Decisions
Chapter - 11 Promotion Tools
Chapter - 12 Issues In Marketing In A Developing Economy
Chapter - 13 Rural Marketing
Soved Model Question Papers
Previous Year Question Papers
Last Minute Revision LMR
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