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Business Communication for Managerial Effectiveness for MBA 1st Sem PTU (NEW)

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  • Q1
    Is the book aligned with the Punjab Technical University (PTU) syllabus?
    A1

    Yes, the content is tailored to meet the syllabus requirements for MBA 1st Semester students at PTU, ensuring academic compliance.

  • Q2
    Who are the authors of this textbook?
    A2

    The book is authored by Dr. Manvinder Singh Tandon and Sharad Malhotra, experienced academicians in the field of business communication and management studies.

  • Q3
    What key topics are covered in the book?
    A3

    The book covers foundational concepts of business communication, writing techniques, oral and online presentation skills, and job communication strategies, including resume writing and interview preparation.

  • Q4
    Does the book include practical examples and case studies?
    A4

    Yes, it features real-world case studies and examples that illustrate the application of communication concepts in business, enhancing the learning experience.

  • Q5
    How does this book help students prepare for exams?
    A5

    The inclusion of model question papers and structured content helps students review and reinforce their understanding, making it easier to prepare for PTU examinations.

  • Q6
    What kind of writing skills will I develop by using this book?
    A6

    Students will learn how to draft effective business messages, letters, reports, and proposals, including adapting writing styles for different audiences and situations.

  • Q7
    Are there elements of non-verbal communication discussed in the book?
    A7

    Yes, the book addresses non-verbal communication skills and emphasizes their importance in effective business interactions.

  • Q8
    Does the book include practical case studies for real-world application?
    A8

    Absolutely! The book features real-world case studies to help students apply theoretical concepts in practical business scenarios.

  • Q9
    . Are there model question papers for exam preparation?
    A9

    Yes, the book includes model papers based on the PTU exam pattern to help students prepare effectively.

  • Q10
    Are there exercises for improving business writing skills?
    A10

    Yes, Unit 2 includes structured writing exercises for emails, reports, proposals, and persuasive business messages.

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