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Thakur Service Marketing for BBA 6th Semester, PTU, by Prof. Parvinder Singh Bajwa & Dr. Anjali, is the definitive book for Punjab Technical University students. This comprehensive guide covers the entire syllabus, from core concepts of the service economy and marketing mix to advanced topics like customer relationships, service quality models, and ethics. It provides in-depth knowledge on consumer behavior, service design, pricing, and service failure recovery. With clear explanations and chapter-end exercises, this book is an essential resource for mastering service marketing concepts and excelling in academic examinations. Published by Thakur Publishers.
Yes, this book is meticulously crafted to cover 100% of the latest prescribed syllabus for Punjab Technical University's BBA 6th-semester Service Marketing paper, as outlined in the unit-wise content.
Yes, Unit IV of the book includes a dedicated section on the measurement of service quality, which thoroughly explains the GAPS Model and its significance in identifying and addressing service shortfalls.
The book includes a specific section on "Service and Technology" in the introductory unit, discussing how technology is transforming service delivery, customer interactions, and the overall service economy.
Yes, the book provides a detailed explanation of the Services Marketing Mix (the 7 Ps), comparing and contrasting it with the traditional marketing mix for goods.
Yes, Unit IV contains a specific chapter on "Ethical Aspects in Service Marketing," preparing students to recognize and navigate moral dilemmas in the service industry.
Yes, the element of "Physical Evidence" and the "Servicescape" is covered in detail in Unit III, explaining how the physical environment influences customer perception and experience.
Yes, the book dedicates a section to "Consumer Behavior in Services," highlighting the unique decision-making processes and evaluation methods customers use for intangible services compared to tangible goods.
While it is specifically tailored for the PTU syllabus, the core concepts of service marketing it covers are universal. Students from other universities can use it as a supplementary text, but should cross-reference with their own syllabus.
Unit IV covers "Service Delivery," including detailed discussions on the critical roles played by both service employees and customers in the successful delivery and co-creation of service.
Unit II has a full chapter on this critical topic, offering frameworks and strategies for effectively handling service failures and implementing recovery processes to retain customer trust.
Yes, this book is meticulously crafted to cover 100% of the latest prescribed syllabus for Punjab Technical University's BBA 6th-semester Service Marketing paper, as outlined in the unit-wise content.
Yes, Unit IV of the book includes a dedicated section on the measurement of service quality, which thoroughly explains the GAPS Model and its significance in identifying and addressing service shortfalls.
The book includes a specific section on "Service and Technology" in the introductory unit, discussing how technology is transforming service delivery, customer interactions, and the overall service economy.
Yes, the book provides a detailed explanation of the Services Marketing Mix (the 7 Ps), comparing and contrasting it with the traditional marketing mix for goods.
Yes, Unit IV contains a specific chapter on "Ethical Aspects in Service Marketing," preparing students to recognize and navigate moral dilemmas in the service industry.
Yes, the element of "Physical Evidence" and the "Servicescape" is covered in detail in Unit III, explaining how the physical environment influences customer perception and experience.
Yes, the book dedicates a section to "Consumer Behavior in Services," highlighting the unique decision-making processes and evaluation methods customers use for intangible services compared to tangible goods.
While it is specifically tailored for the PTU syllabus, the core concepts of service marketing it covers are universal. Students from other universities can use it as a supplementary text, but should cross-reference with their own syllabus.
Unit IV covers "Service Delivery," including detailed discussions on the critical roles played by both service employees and customers in the successful delivery and co-creation of service.
Unit II has a full chapter on this critical topic, offering frameworks and strategies for effectively handling service failures and implementing recovery processes to retain customer trust.
