Mass Communication: Principles and Concepts by Seema Hasan is a comprehensibook designed for students pursuing courses in mass communication, journalism, media studies, and related disciplines. This book provides an in-depth understanding of the fundamental principles, theories, and practices of mass communication, making it an essential resource for undergraduates, postgraduates, and professionals in the field.
Structured into ten well-defined units, the book systematically covers the core aspects of communication and mass media, from basic concepts to emerging trends. Each chapter is meticulously crafted to offer clarity, practical insights, and theoretical foundations, ensuring a holistic learning experience.
Key Features:
1. Comprehensive Coverage: The book explores the evolution of communication, mass media theories, journalism, broadcast media, advertising, public relations, press laws, media ethics, and new media technologies.
2. Theoretical and Practical Approach: Combines foundational theories with real-world applications, helping students bridge the gap between academia and industry.
3. Structured Syllabus: Aligned with university curricula, making it an ideal textbook for mass communication courses.
4. Updated Content: Includes contemporary topics such as cyber journalism, event management, and new media technologies.
5. Reader-Friendly Layout: Well-organized chapters with clear explanations, making complex concepts easy to grasp.
Who Should Read This Book?
1. Students of mass communication, journalism, and media studies
2. Aspiring journalists, advertisers, PR professionals, and broadcasters
3. Academicians and researchers in media-related fields
4. Professionals seeking updated knowledge on media trends
Why Choose This Book?
1. Authoritative Content: Written by an expert with extensive academic and industry experience.
2. Exam-Oriented: Helps students prepare for university exams and competitive tests.
3. Industry-Relevant: Covers contemporary media practices, including digital journalism and social media.
4. Publisher’s Credibility: CBS Publishers is a trusted name in academic and professional books.
