Name: Business Communication for Managerial Effectiveness for MBA 1st Sem PTU (NEW)
Brand: Amit Book Depot
Price: 230 INR
Availability: InStock

Business Communication for Managerial Effectiveness is a comprehensive book designed specifically for MBA 1st Semester students of Punjab Technical University (PTU). Authored by Dr. Manvinder Singh Tandon and Sharad Malhotra, this book provides a structured approach to mastering essential business communication skills required for managerial success. Covering fundamental concepts, practical applications, and real-world case studies, this book serves as an indispensable resource for students aspiring to excel in corporate communication.

Key Features:

1. Aligned with PTU Syllabus: Tailored to meet the curriculum requirements of PTU’s MBA program, ensuring relevance and academic compliance.

2. Practical Approach: Combines theoretical knowledge with real-world business scenarios, case studies, and examples.

3. Comprehensive Coverage: Includes all critical aspects of business communication, from foundational principles to advanced writing and presentation techniques.

4. Case Studies & Model Papers: Enhances learning through practical case studies and model question papers for exam preparation.

5. Clear & Concise Language: Written in an easy-to-understand manner, making complex concepts accessible to students.

Why Choose This Book?

1. Exam-Oriented: Designed to help students score well in PTU examinations with structured content and model papers.

2. Industry-Relevant Skills: Equips future managers with communication strategies essential for corporate success.

3. Expert Authors: Written by experienced academicians with in-depth knowledge of business communication and management studies.

Target Audience:

MBA 1st Semester students of Punjab Technical University (PTU)

Management aspirants looking to enhance their business communication skills

Professionals seeking to improve their corporate communication abilities

Conclusion

Business Communication for Managerial Effectiveness" provides students with a solid foundation in essential communication strategies that are critical for managerial success. It prepares students not only for academic success but also for real-world challenges they will face as future leaders in diverse business environments.

Have Doubts Regarding This Product ? Ask Your Question

Q1

Is the book aligned with the Punjab Technical University (PTU) syllabus?

A1

Yes, the content is tailored to meet the syllabus requirements for MBA 1st Semester students at PTU, ensuring academic compliance.
Q2

Who are the authors of this textbook?

A2

The book is authored by Dr. Manvinder Singh Tandon and Sharad Malhotra, experienced academicians in the field of business communication and management studies.
Q3

What key topics are covered in the book?

A3

The book covers foundational concepts of business communication, writing techniques, oral and online presentation skills, and job communication strategies, including resume writing and interview preparation.
Q4

Does the book include practical examples and case studies?

A4

Yes, it features real-world case studies and examples that illustrate the application of communication concepts in business, enhancing the learning experience.
Q5

How does this book help students prepare for exams?

A5

The inclusion of model question papers and structured content helps students review and reinforce their understanding, making it easier to prepare for PTU examinations.
Q6

What kind of writing skills will I develop by using this book?

A6

Students will learn how to draft effective business messages, letters, reports, and proposals, including adapting writing styles for different audiences and situations.
Q7

Are there elements of non-verbal communication discussed in the book?

A7

Yes, the book addresses non-verbal communication skills and emphasizes their importance in effective business interactions.
Q8

Does the book include practical case studies for real-world application?

A8

Absolutely! The book features real-world case studies to help students apply theoretical concepts in practical business scenarios.
Q9

. Are there model question papers for exam preparation?

A9

Yes, the book includes model papers based on the PTU exam pattern to help students prepare effectively.
Q10

Are there exercises for improving business writing skills?

A10

Yes, Unit 2 includes structured writing exercises for emails, reports, proposals, and persuasive business messages.

0.00

0 Overall Rating

5

0
4

0
3

0
2

0
1

0

Try this product & share your review & thoughts

Unit 1 : Understanding the Foundation of Business Communication

Unit 2 : Introduction to Writing

Unit 3 : Designing and Delivering Oral and Online Presentations

Unit 4 : Writing Employment Message and Interviewing for Jobs

Case Studies

Model Paper

MBA 107-18 BUSINESS COMMUNICATION FOR MANAGERIAL EFFECTIVENESS

Objective: This course presents communication as integral to management and as a critical component for success in the workplace. The students will develop a foundation for designing effective messages, both written and oral, from concept to delivery. They will use various communication models to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Particularly, the course emphasizes elements of persuasive communication: how to design messages for diverse and possibly resistant audiences and how to present that information in a credible and convincing way.

Specifically, students will practice drafting and editing clear, precise, and readable written business documents as well as learn to design documents to make information easily accessible to a busy, executive-level reader. In addition, they will develop and deliver an individual presentation, using appropriate and effective visual support, in which they will present a persuasive argument that demonstrates relevance and benefits to an audience at

different levels of expertise or interest and will learn and practice group communication.

Course Outcomes: At the end of the course, the student will be able to:

CO1 - To understand the basics of communication and its process, and the various barriers in the communication.

CO2 – To learn the listening skills and comprehend the value of business etiquettes

CO3– To comprehend Non – Verbal communication skills and its application for effective Communication.

CO4 – To learn the skills of writing effective business messages, letters and reports

CO5– To develop the presentation skills and learning to organize and structure a Presentation using visual aids

CO6 – To prepare the students for interview , employment messages and resume writing skills

UNIT - 1

Understanding the Foundations of Business Communication: Business Communication concept, Communication Models, Communication Process, Characteristics of effective business communication, Barriers in communication environment, Communication and Ethics, Cross Cultural Communication; Guidelines for successful collaborative writing, Social networking technologies in business communication, Importance of listening, business etiquette & nonverbal Communication

UNIT - II

The Three-Step Writing Process: Importance of analyzing the situation before writing a message, Information-gathering options, Information organization, Writing Business Communication: Adapting to your audience, Crafting brief messages, Crafting messages for electronic media, Writing routine and positive messages, Writing negative messages; Planning, Writing, and Completing Reports and Proposal and Emails.

UNIT – III

Designing and Delivering Oral and Online Presentations: Developing oral and online presentations, Enhancing presentations with slides and other visual aids, Just-A-Minute Presentation, Individual/Group Presentations, Feedback and overcoming Glossophobia, Group discussion.

UNIT - IV

Writing Employment Messages and Interviewing for Jobs: Employment strategy, Planning, writing and completing your resume, Applying and Interviewing for Employment: Understanding, preparing and follow-up, Role Play and Simulation games – Employer - employee and Interviewer – interviewee relationship.