Yes, it includes the fully solved paper for the September 2024 exam, along with previous years' papers up to December 2018.
The book is divided into ten units that follow the sequence and sub-topics of the official UGC NET Paper 2 Management syllabus exactly, ensuring a streamlined and syllabus-focused study plan.
Absolutely. The book covers all modern and emerging topics as prescribed in the syllabus, including Green HRM, Digital Marketing, e-Marketing, Artificial Intelligence, Big Data, and Data Warehousing.
Yes, concepts are explained from a fundamental level, progressing to advanced topics like derivatives and portfolio management, making it accessible for all learners.
Yes, it includes explanations and applications for quantitative techniques, including probability distributions, hypothesis testing, transportation problems, PERT/CPM, and quality control statistics.
Yes, all key strategic analysis and formulation frameworks are covered in detail within the dedicated Strategic Management unit.
Yes, Unit 10 exhaustively covers entrepreneurship, intrapreneurship, business plan feasibility, and the role of government and institutional finance for MSMEs.
The book mirrors the syllabus weightage, providing comprehensive coverage to all areas—core principles, functional domains (Finance, Marketing, HR), and applied areas (Operations, International Business).
Yes, these are covered in detail in Unit 7, including theories of consumer behavior, brand equity models, and branding strategy.
Yes, as the syllabi for UGC NET and SET in Management are largely congruent, this book serves as an excellent primary resource for both examinations.
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Yes, it includes the fully solved paper for the September 2024 exam, along with previous years' papers up to December 2018.
The book is divided into ten units that follow the sequence and sub-topics of the official UGC NET Paper 2 Management syllabus exactly, ensuring a streamlined and syllabus-focused study plan.
Absolutely. The book covers all modern and emerging topics as prescribed in the syllabus, including Green HRM, Digital Marketing, e-Marketing, Artificial Intelligence, Big Data, and Data Warehousing.
Yes, concepts are explained from a fundamental level, progressing to advanced topics like derivatives and portfolio management, making it accessible for all learners.
Yes, it includes explanations and applications for quantitative techniques, including probability distributions, hypothesis testing, transportation problems, PERT/CPM, and quality control statistics.
Yes, all key strategic analysis and formulation frameworks are covered in detail within the dedicated Strategic Management unit.
Yes, Unit 10 exhaustively covers entrepreneurship, intrapreneurship, business plan feasibility, and the role of government and institutional finance for MSMEs.
The book mirrors the syllabus weightage, providing comprehensive coverage to all areas—core principles, functional domains (Finance, Marketing, HR), and applied areas (Operations, International Business).
Yes, these are covered in detail in Unit 7, including theories of consumer behavior, brand equity models, and branding strategy.
Yes, as the syllabi for UGC NET and SET in Management are largely congruent, this book serves as an excellent primary resource for both examinations.