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Yes, this book is specifically written and published to cover the entire prescribed syllabus for the Digital Marketing (SEC) course (Code: COM-SEC-101) for BCom 1st Semester at Panjab University, Chandigarh.
Absolutely. The book is structured to address the 2+1 credit system (2 for theory, 1 for practical), with dedicated units and chapters that support both classroom learning and hands-on practical sessions.
Yes, the book breaks down complex topics like Google AdWords (now Google Ads), Search Engine Marketing, and campaign creation into step-by-step, easy-to-understand concepts suitable for students new to digital marketing.
The book includes a section with previous Question Papers, allowing students to understand the exam pattern, marking scheme, and the types of essay and short-answer questions asked.
This book is not generic; it is a syllabus-specific textbook. It focuses precisely on the topics, depth, and structure required for the PU BCom exam, unlike general books which may cover irrelevant advanced topics.
Yes, Unit-I has dedicated chapters on Online Marketplace Analysis, Trends in Digital Marketing, and Competitive Analysis, providing the necessary framework for environmental and competitor analysis.
The book provides a holistic view of SEO, including its meaning, history, growth, and importance, before delving into the technical aspects of On-page and Off-page Optimization.
The book includes a dedicated chapter on Trends in Digital Marketing and is published specifically for the current academic session, ensuring the core principles and relevant trends are covered.
Yes, the conceptual clarity and practical explanations provided in chapters on SEO, SEM, and Social Media Marketing serve as a strong foundation for completing internal assessment projects and practical assignments.
Yes, Unit-II has separate, detailed chapters on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), clearly explaining the distinct roles and functions of each.
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Yes, this book is specifically written and published to cover the entire prescribed syllabus for the Digital Marketing (SEC) course (Code: COM-SEC-101) for BCom 1st Semester at Panjab University, Chandigarh.
Absolutely. The book is structured to address the 2+1 credit system (2 for theory, 1 for practical), with dedicated units and chapters that support both classroom learning and hands-on practical sessions.
Yes, the book breaks down complex topics like Google AdWords (now Google Ads), Search Engine Marketing, and campaign creation into step-by-step, easy-to-understand concepts suitable for students new to digital marketing.
The book includes a section with previous Question Papers, allowing students to understand the exam pattern, marking scheme, and the types of essay and short-answer questions asked.
This book is not generic; it is a syllabus-specific textbook. It focuses precisely on the topics, depth, and structure required for the PU BCom exam, unlike general books which may cover irrelevant advanced topics.
Yes, Unit-I has dedicated chapters on Online Marketplace Analysis, Trends in Digital Marketing, and Competitive Analysis, providing the necessary framework for environmental and competitor analysis.
The book provides a holistic view of SEO, including its meaning, history, growth, and importance, before delving into the technical aspects of On-page and Off-page Optimization.
The book includes a dedicated chapter on Trends in Digital Marketing and is published specifically for the current academic session, ensuring the core principles and relevant trends are covered.
Yes, the conceptual clarity and practical explanations provided in chapters on SEO, SEM, and Social Media Marketing serve as a strong foundation for completing internal assessment projects and practical assignments.
Yes, Unit-II has separate, detailed chapters on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), clearly explaining the distinct roles and functions of each.
