CONSUMER BEHAVIOUR

Consumer Behaviour is a book solely recommend by the Panjab Technical University for the students building their career in MBA 3^rd Semester. The book is written together by two praise-worthy authors, viz. Manpreet Dhaliwal and Prabhgundeep Singh Sidhu. The quality of the book is needless to be discussed as it is maintained and published by the renowned publisher- Thakur Publication Pvt. Ltd. located in Jalandhar. It is worth noticing that the book has been written from an Indian perspective. Nevertheless, it also includes instances from different parts of the world. A whole variety of tools like tables, figures, and indexes are also provided. This definitely should help the students in providing an easier way of studying. It is expected that this book shall tend to the needs and requirements of the students pursuing various courses in the management field. As the book is based on an emerging business perspective, students who are currently in the field as well as who are aspiring for managerial positions in business and other management domains should find this textbook a valuable learning tool and an application resource. The authors have mentioned their intention to provide the students with the most current and comprehensive knowledge through this book.

SALIENT FEATURES OF THE BOOK:

• The book is written in a very simple language, but with remarkable clarity.

• The comprehensiveness of this book is on another level.

• The incorporation of Indian perspectives is provided throughout the book.

• Well, emphasis on the importance of consumer behavior is given.