CONSUMER BEHAVIOUR

The two well-known authors, N.K. Sahni and Meenu Gupta came together and present before us an exclusive book on Consumer Behaviour. Under the publication of the reputed Kalyani Publishers, the book houses few or no errors at all. This book has been prescribed by the Panjab University, Chandigarh for students pursuing BBA 5^th Semester. It attempts to meet the requirements of an ever-increasing number of students to the discipline of ‘Commerce’ at the Graduate level as well as Post-Graduate level. A humble attempt has been made to give Indian flavor to students in a very simple and understandable language. The whole material has been divided into headings, sub-headings, models, charts, and diagrams.

SALIENT FEATURES OF THE BOOK:

• The use of language is plain simple for easy comprehension.

• The book is written keeping in close view of the syllabus prescribed by the Panjab University, Chandigarh.

• The book is divided into 2 units that are well defined and sub-divided into several topics in separate chapters. The authors have made sure that no important topic is left out.

• The book closely adheres to the syllabus prescribed by the Panjab University, Chandigarh.

• The book proves helpful from the examination point of view too.

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