Sales and Logistics Management for BBA 5th Semester Panjab University
Sales and Logistics Management for BBA 5th Semester Panjab University
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CONTENTS
| UNIT-I | 5. Warehousing |
| 1. Sales Management- Nature and Importance | 6. Supply Chain Management: An Introduction |
| 2. Sales Force Management | 7. Supply Chain Strategy |
| 3. Personal Selling | 8. Supply Chain Planning |
| 4. Sales Forecasting | 9. Supply Chain Integration |
| 5. Sales Budget | 10. Strategic Alliances |
| 6. Sales Territories | 11. Reveres Logistic |
| 7. Sales Quota | 12. Retailer -Supplier Relationships |
| UNIT-II | 13. Contract Sharing |
| 1. The Channel System | 14. Supplier Evaluation and Selection |
| 2. Distribution Management | 15. Information Technology in Supply Chain Management |
| 3. Transportation | |
| 4. Inventory |
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