SALES AND DISTRIBUTION MANAGEMENT

The two great authors, Sumedha Gupta and Kirandeep Kaur came together to write one among the finest book of all time on Sales and Distribution Management. This book has been prescribed by the Panjab University, Chandigarh for students pursuing their studies in BBA 5^th Semester. The publication of this refined book is done by the reputed Kalyani Publishers. This book is an attempt to present the concept of sales and distribution systematically and comprehensively to facilitate the students to imbibe the concept. It is a modest attempt to bring the various aspects of the “Sales and Distribution Management” to the students in a scientific manner with adopting a simple language to equip the students with a clear understanding and grasp of the subject.

SALIENT FEATURES OF THE BOOK:

• The book has been divided into two sections/units. This assures that no important topic is left out untouched.

• The book is designed in a multi-channel system to reach the students and benefit them to the utmost level.

• The book revolves around the syllabus prescribed by the university which makes the reader gets an advantage over others.

• The book has been written with the clear-cut objective of providing quality literature. All the efforts have been made to make the book student-friendly.

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