MARKETING MANAGEMENT

Marketing Management is a book written jointly by three famous authors, namely, C.N. Sontakki, Neeti Gupta, and Anuj Gupta. The book has been prescribed by the Panjab University, Chandigarh for the students pursuing their studies in M.Com. 1^st Semester. The book has been published under the eyeful publication of the reputed Kalyani publishers. The book has been divided into four units containing 19 well-defined chapters such as Introduction to Marketing, Marketing Challenges, Marketing Process, Marketing Planning, Marketing Information Systems, Marketing Information Systems, Marketing Environment, Promotion Strategies- Advertising, Sales Promotion and Public Relations. Few case studies have also been given in the last chapter of the book.

SALIENT FEATURES OF THE BOOK:

• The book is a modest attempt to help young students to understand this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language.

• The approach has been to enable the students to express their ideas logically.

• The book is written in such a way that it completely adheres the syllabus as prescribed by the Panjab University.

• The book is one of the best well-written books on Marketing Management and it contains well-defined chapters that thoroughly discuss all the important topics.

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