Kalyani Research Methodology Business Research Methods BBA 4th Semester PU Chandigarh
Kalyani Research Methodology Business Research Methods BBA 4th Semester PU Chandigarh
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CONTENTS
1. Introduction to Research
2. Research Proposal
3. Research Design
4. Secondary Data and Literature Review
5. Primary Data
6. Measurement and Scaling
7. Sampling Concepts and Designs
8. Data Analysis and Interpretation
9. Hypothesis Testing
10. Chi - Square Test
11. Report Writing
12. Ethics In Business Research
13. Role of Computers in Research
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