Kalyani Business Policy and Strategic Mangement MCom 2nd Semester PU Chandigarh
Kalyani Business Policy and Strategic Mangement MCom 2nd Semester PU Chandigarh
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CONTENTS
| UNIT -I | UNIT - III |
| 1. Business Policy - an Introduction | 7. Strategy Implementation -I |
| 2. Basics Of Strategic Management | 8. Strategy Implementation - II |
| 3. Strategic Management Process | 9. Strategy Evaluation and Control |
| UNIT -II | UNIT -IV |
| 4. Strategy Formulation (Business Level and Functional Level ) Including Differentiation | 10. E - Commerce and Strategy |
| 5. Strategy Alternatives / Options | 11. Case Studies |
| 6. Strategic Intent (Including Corporate Social Responsibility And Ethical Considerations ) | |
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