In these days advertising and Brand Management has Become one of the most indispensable aspects of all business marketing activities. To imagine a modern business without latest techniques of Advertising and Brand Management id almost impossible. This aspect has undergone a sea changes and still moving towards unpredicallity. In fact it is difficult to predict its future as the simplicity in advertising and branding is not going to continue for a long time.

At present beside traditional methods of advertising and brand management many other advertising and brand management latest techniques are available which were never heard before. In brand management concept like "Brand Image, Brand identity, Brand Personality, Brand loyalty and brand Awareness are gaining popularity along with latest techniques, aspects and concept of advertising.

The present look is a humble attempt towards providing a highly students oriented book. The language and presentation of the look has been kept very simple to understand and create interest in the important area of the present day Advertising and Brand Management.

Although a good number of international books are available on advertising and brand management but they lack Indian context and case studies. In this book concerned material have been divided in heading, subheadings, models, diagrams relevant pictures and important case studies are given for the better understandings of students.

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