ADVERTISING AND BRAND MANAGEMENT

The book ‘Advertising and Brand Management’ is written jointly by the three renowned authors, namely, N.K. Sahni, Mani Parti, and Meenu Gupta. Being a publication under the reputed Kalyani Publishers, the book houses few or no errors at all. The book has been prescribed by the Panjab University, Chandigarh for students pursuing their studies in B.Com. 3^rd Semester with Honors. The book attempts towards providing a high student's oriented book. The language and presentation of the book have been kept very simple so that the students can understand and that a healthy interest can be created in different areas of the present-day advertising and broad management. The book is characterized by its good diversification into a heading, subheadings, models, diagrams, and relevant pictures which greatly benefits the students.

SALIENT FEATURES OF THE BOOK:

• The book consists of 2 Units which are further subdivided into 21 well-defined chapters that elaborate on all the important topics revolving around the subject matter.

• The book is written keeping in close view of the syllabus prescribed by the Panjab University, Chandigarh.

• The book contains questions and illustrations that are hand-picked from the previous year's questions and samples. This helps quite a deal in achieving more marks in the examination.

• The book lays down a good foundation on the course.

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